April 30—Book Printing: Know Your Options
A Joint Meeting of ABPA and PubWest
April 30, 2008
Join us for two great speakers who will explore your options for printing your books in the most efficient and cost-effective manner.
and ABPA’s Annual Meeting
Please note our NEW meeting location!
Marie Callender’s Restaurant and Bakery
4573 E. Cactus Rd.
Phoenix, AZ 85032
Phone: (602) 996-0622
For the the exact location, visit Mapquest.com
Program (includes dinner) 5:30 p.m.–8:00 p.m.
Early Registration (by April 25): $25 members $35 non-members
Late Registration: $35 members $45 non-members
PubWest members are invited to register at the member rate for this meeting.
Advance payment is required for registration; no refunds after April 25, 2008.
Overseas Printing, Fact vs. Fiction—Chris Carpenter, Four Colour Imports, Ltd.
Have you ever considered printing overseas, yet the idea of letting your “baby” go to some foriegn land terrifies you? Don’t they put lead in the ink in China? Doesn’t it take 6 months to get a book printed?
How would you like to increase your company’s profit margins by 33-50%? What would it mean if you could increase the quality of your printing and save money at the same time? Why are so many publishers going overseas to print in today’s day in age?
Chris Carpenter will tackle these questions and concerns, separating the fact from the fiction, as he makes a brief yet thorough overview of overseas printing.
Throughout his work and education, Chris Carpenter has immersed himself in the world of books. After a few years in sales at a retail bookstore, Chris discovered the arts of marketing, printing, designing, and distributing books as he worked for two different publishing companies, Fons Vitae Publishing and Sarabande Books. In 2006, he was recruited by their printer, Four Colour Imports, Ltd., and he became the Western Territory Manager. Chris has worked with books from the manuscript stage through the manufacturing process all the way to the bookshelf in a retail store. He received his B.A. in English from Bellarmine University. He lives with his wife Alexandra, their son Christopher, and two cats, Bambino and Andrea, in Phoenix, Arizona.
POD—What can it do for your business?, Ryan McMurtry, Client Account Executive, Lightning Source, Inc.
Print on demand (POD) is a printing technology in which a copy of a book is not created until after an order is received. POD is used by publishers as a way of printing items for a fixed cost per copy, irrespective of the size of the order. While the unit price of each physical copy printed may be higher than with traditional offset printing, when setup costs, warehousing and fulfillment logistics are taken into account for many books, print on demand provides a lower per unit cost for smaller print runs than offset printing methods. In this session learn how POD can be incorporated into your business for financial success.
Lightning Source is the leader in demand-driven book manufacturing and distribution solutions to the publishing industry. LSI manufactures quality books for publishers, in any quantity, and ships them all over the world.
Launched in 1997, Lightning Source, a subsidiary of Ingram Industries Inc., prints more than one million books every month, with an average print run of 1.8 copies. Their digital library houses more than 400,000 titles. Partners with the leading book wholesalers and retailers in the book industry, LSI works with more than 4,300 publishers—large and small.
Join us for this powerful program!
Prepayment is required for registration.
Please register below or
RSVP to the ABPA hotline (602) 274-6264 or
email info@azbookpub.com.
For speedy check-in, pay in advance by credit card (Visa/ MC) or check—mail to ABPA address.
Arizona Book Publishing Association
6340 S. Rural Road #118-152
Tempe, AZ 85283
RSVP
April 30 Program–How to Publish Books that Sell
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Featured Guest Speaker: Roland Elgey, President, Content Connections
Please note our meeting location!
Hometown Buffet Meeting Facility
1312 N. Scottsdale Rd. (just south of McDowell Rd.)
Scottsdale, AZ (480) 946-7544
For the the exact location, visit Mapquest.com
Program (includes dinner) 5:30 p.m.— 8:00 p.m.
Early Registration (by April 25): $25 members $35 non-members
Late Registration: $35 members $45 non-members
Advance payment is required for registration; no refunds after the early registration deadline.
“How to Publish Books that Sell: Identifying and Creating a Market for Your Book”
Based upon his experience in market development and the publisher-driven model he used at Macmillan and Hungry Minds, Roland will focus on the pay off for a publisher in taking the time up front to analyze a market, determine needs and preferences, investigate the competition, and understand growth before deciding to enter the market with a new title.
He’ll explore how a publisher can research a title/ author, price point and distribution channels so that books that are published are already on the success path. The old model of author/ agent solicits publisher still works, but identifying growth areas within your market categories and then developing the book program is less risky and more likely to be effective in trade reference publishing.
Hear how this industry veteran uses his years of experience to come out of the gate with a winner!
Roland is a 27-year publishing veteran whose senior management experience ranges from content creation to sales and marketing to international rights. He began his career with Wiley and McGraw-Hill in the UK and moved to the US to join Macmillan, holding a number of positions in both the computer publishing and trade reference divisions, and working with brands such as Betty Crocker, Frommers Travel, Websters New World Dictionaries and Que computer books. Roland subsequently joined Hungry Minds, best known as the publisher of the Dummies and Cliffs Notes brands, and a market leader in both technology and trade publishing. His most recent role was as CEO of Coriolis, a major player in IT certification publishing. He is currently President at Content Connections.
Voice of Experience Lisa Liddy
At 5:45, Lisa Liddy of The Printed Page will discuss how publishers can create a new revenue stream by developing large-print books. Lisa will discuss going from a regular size book to a large-print book, what is involved, what the standards are, and the impact on design/costs for printing. In addition, she’ll touch on the marketing aspects and expected sales.
Join us for this powerful program!
Prepayment is required for registration.
Please register below or
RSVP to the ABPA hotline (602) 274-6264 or
email info@azbookpub.com.
For speedy check-in, pay in advance by credit card (Visa/ MC) or check—mail to ABPA address.
Arizona Book Publishing Association
6340 S. Rural Road #118-152
Tempe, AZ 85283
RSVP
