July 31—Using the Internet to Find Your Book’s Market
July 31, 2008
Using the Internet to Find Your Book’s Market
Please note our NEW meeting location!
Marie Callender’s Restaurant and Bakery
4573 E. Cactus Rd.
Phoenix, AZ 85032
Phone: (602) 996-0622
For the the exact location, visit Mapquest.com
Program (includes dinner) 5:30 p.m.–8:00 p.m.
Early Registration (by July 25): $25 members $35 non-members
Late Registration: $35 members $45 non-members
Advance payment is required for registration; no refunds after July 25, 2008.
Using the Internet to Find Your Book’s Market
The key to bookselling success on the Internet is to research your book’s market before you publish it. See how new tools like Wordtracker and TitleZ, and the content stored on Amazon.com, can be used to help you do this research.
Each word and phrase that a Web surfer types into Google can be like a yellow pages advertisement for your book. Learn how using the right keywords in you book’s title, subtitle, and marketing materials can get your target market to beat an e-path to your book.
Will Williams is president of Stimulus-Response, a market analysis company in Tucson Arizona which provides search engine marketing services to the writing and publishing community. Will’s history of writing, producing and selling entertainment product has given him unique insights into the motivations of both buyers and sellers, which, coincidently, are almost always at odds! Will believes that the surest way to help make a product profitable is to find the market before the manuscript is finished and the cover is done. No market? Well, you get the idea.
VOE: Top 10 Things I Learned at PMA Publishing University
Karen Gray was the recipient of ABPA’s 2008 PMA (IBPA) Publishing University Scholarship. She travelled to LA, attended many seminars, and took copious notes. Karen’s selected the best of 2008 PMA (IBPA) Publishing University, and brings it to you in this informative Voice of Experience presentation.
Karen Gray is a writer, editor and publisher who is president of both The Hired Pen, Inc. (which is celebrating its 30th anniversary this year) and Acacia Publishing, Inc. (now 8 years old). She began her career as a marketing writer at her alma mater, the University of Illinois at Champaign/Urbana and continued at advertising agencies in Dallas and Phoenix, including Bozell and Jacobs and Cramer-Krasselt. She was also Copy Director at Diamond’s (now Dillards). She is an ABPA board member, lives in Gilbert with her husband Hugh Littlebury and always enjoys mentoring others by sharing the information she has painstakingly gathered over the years.
Join us for this powerful program!
Prepayment is required for registration.
Please register below or
RSVP to the ABPA hotline (602) 274-6264 or
email info@azbookpub.com.
For speedy check-in, pay in advance by credit card (Visa/ MC) or check—mail to ABPA address.
Arizona Book Publishing Association
6340 S. Rural Road #118-152
Tempe, AZ 85283
RSVP
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