October 28—Get More Out of Your Amazon Page with a PR Makeover
October 28, 2008
Steve O’Keefe, Executive Director, Patron Saint Productions
Please note our meeting location!
Marie Callender’s Restaurant and Bakery
4573 E. Cactus Rd.
Phoenix, AZ 85032
Phone: (602) 996-0622
For the the exact location, visit Mapquest.com
Program (includes dinner) 5:30 p.m.–8:00 p.m.
Early Registration (by October 24): $25 members $35 non-members
Late Registration: $35 members $45 non-members
Advance payment is required for registration; no refunds after October 23, 2008.
Get More Out of Your Amazon Page with a PR Makeover
While publishers understand Amazon’s importance as a sales option, there are definite ways to use this book site as part of your online presence for publicity purposes. This program will show how and why it is important to add better artwork, late-breaking reviews, new endorsements, a book excerpt, a longer author bio, and reader reviews. The focus will be on what you can do for free to enhance your Amazon page so it is working for you all the time.
Steve will be demonstrating a new technology called Kyte by being with us via remote broadcast.
Steve O’Keefe is a serial entrepreneur, writer, professor, and Internet pioneer. He is executive director of Patron Saint Productions, which has launched online campaigns for more than 1,000 books, and president of AuthorViews, Inc., a leader in online video for the book industry. Steve is the author five books, including Publicity on the Internet–Third Edition (2008), and co-founder of the International Association of Online Communicators. He teaches Internet Public Relations at Tulane University.
Voice of Experience: Penny Callmeyer
The Economics of Book Manufacturing: Offset vs. Digital
At 5:45, join us for our VOE presentation.
Making the right choice between offset and digital book manufacturing can mean the difference between making a profit or losing money. Digital printing is great for backlist titles, and for test marketing, but what does the higher unit cost do to a publisher’s bottom line? Learn what the real differences are between these two methods of manufacturing books, and how to decide which is right for which titles.
Penny Callmeyer started with Griffin Printing in 1989 where she helped customers with their book printing needs for 9 years. She was Director of Business Development for Bertelsmann Services and for Media Litho. Currently, she works as an independent contractor with five U.S. printers and one offshore printer helping publishers print books in both short-run and long run, via digital or traditional printing. With more than 20 years in the business, Penny uses her expertise to help her clients make savvy print-buying decisions.
Holiday Party December 3
For more information on ABPA’s December 3 Holiday Party, Click Here
Join us for this powerful program!
Prepayment is required for registration.
Please register below or
RSVP to the ABPA hotline (602) 274-6264 or
email info@azbookpub.com.
For speedy check-in, pay in advance by credit card (Visa/ MC) or check—mail to ABPA address.
Arizona Book Publishing Association
6340 S. Rural Road #118-152
Tempe, AZ 85283
RSVP
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