September 25—21st Century Book Marketing: How Social Media Changes Everything
September 25, 2008
Francine Hardaway, Stealthmode Partners
Please note our meeting location!
Marie Callender’s Restaurant and Bakery
4573 E. Cactus Rd.
Phoenix, AZ 85032
Phone: (602) 996-0622
For the the exact location, visit Mapquest.com
Program (includes dinner) 5:30 p.m.–8:00 p.m.
Early Registration (by September 19): $25 members $35 non-members
Late Registration: $35 members $45 non-members
Advance payment is required for registration; no refunds after September 19, 2008.
21st Century Book Marketing: How Social Media Changes Everything
“The new marketing: no budget necessary, just your time and your heart and soul.” Social marketing is a big adjustment. It can’t really be outsourced, and is more personal than ever before. For most people trained in traditional marketing, it’s terrifying. But for people who jump right in, it’s a lot more than a job. Find out how you can use LinkedIn, Facebook, Twitter, Plurk, Identi.ca, and other social networks to market your books, your authors, your publishing company, and yourself.
Francine Hardaway, Ph.D., a self-described geek-to-human translator, has been an early adopter of new computer technologies since the (very) early 80s. In the early 90s, she made herself less popular with her friends by insisting that they all learn about email and the Internet, although they all assured her they would be dead before they needed to know it. She started a weekly email list that evolved over the years, and is now known by people who still don’t read blogs as “Francine’s blog.” Francine’s real blog — for those “in the know”–is at Stealthmode Blog. She can also be found on LinkedIn, Facebook, Twitter, Plurk, Identi.ca, and every other social network someone tells her about. She’s usually “hardaway” on these services, except on Identi.ca, where she hides in plain sight as “francine.”
And, oh by the way, she is a serial entrepreneur and head of Stealthmode Partners, where she has helped package and secure funding for many early-stage technology companies.
Prior to co-founding Stealthmode Partners, Dr. Hardaway was Vice President of Corporate Marketing at Innovative Environmental Products, and Manager of Worldwide Press Relations at Intel’s Computing Enhancement Group, where she planned the entrance of the intelligent I/O server chip into the OEM market and created the public relations plans for digital imaging, in-car computing, USB, and home networking. As an entrepreneur, Dr. Hardaway built the largest marketing/public relations firm in Phoenix, Arizona before leaving it to join Intel. Nine years ago she co-founded Stealthmode Partners with Ed Nusbaum.
Francine was an Entrepreneurial Fellow at the Berger Center of the Eller School of Business, University of Arizona and has taught entrepreneurship at several Arizona colleges.
She makes her home in Phoenix, Arizona and Half Moon Bay, California. In Phoenix, she founded the Arizona Entrepreneurship Conferences and Social Media Club Phoenix. Stealthmode Partners runs the popular FastTrac progams in metropolitan Phoenix.
VOE: Jackie Dishner
Using Blogging to Market Yourself and Your Book
Learn more about the social networking benefits of blogging, including a brief explanation of what a blog is, followed by presentation on how to use a blog to build your network and find new markets for your book. Jackie will tell you about her Blogathon experiences, the benefits of commenting on other blogs, and why you should link with other blogs.
Jackie Dishner is a Phoenix-based freelance writer and emerging public speaker. Her top two specialties are Arizona travel and self-help. Her work appears in magazines nationwide, including Arizona Highways, Chile Pepper, The Writer, This Old House, US Airways and many others. Her first book, Backroads & Byways of Arizona will be published by Countryman Press in 2009. She manages two blogs to help promote her work and build her marketing platform. If there were more of her, she’d blog daily.
Join us for this powerful program!
Prepayment is required for registration.
Please register below or
RSVP to the ABPA hotline (602) 274-6264 or
email info@azbookpub.com.
For speedy check-in, pay in advance by credit card (Visa/ MC) or check—mail to ABPA address.
Arizona Book Publishing Association
6340 S. Rural Road #118-152
Tempe, AZ 85283
RSVP
