February 28 Program
Featured Guest Speaker
Penny Sansevieri, Author Marketing Experts, Inc.
Please note our NEW meeting location!
Marie Callender’s Restaurant and Bakery
4573 E. Cactus Rd.
Phoenix, AZ 85032
Phone: (602) 996-0622
For the the exact location, visit Mapquest.com
Program (includes dinner) 5:30 p.m.— 8:00 p.m.
Early Registration (by Feb. 22): $25 members $35 non-members
Late Registration: $35 members $45 non-members
Advance payment is required for registration; no refunds after the early registration deadline.
Internet Marketing
Red Hot Web 2.0 Tricks to Sell More Books!
You’ve heard the term “Web 2.0” but can it really help you sell more books? You bet it can, and this class will show you how. Packed with tons of information and super simple things anyone can to do get themselves into the Web 2.0 marketing world, you’ll walk away with fun ideas, simple tricks, and tons of helpful advice.
Here’s what we’ll cover:
- Creating “feeder” sites that feed traffic into your web site!
- Using book videos to sell more books
- Using Wikipedia to market yourself
- Why linking to other web sites is a bad idea
- How to get more web site traffic right away!
- Got blog? The one thing you should NEVER do with your blog!
Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including Book to Bestseller which has been called the “road map to publishing success.” AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networking sites, blogs, ezines, and relevant sites to push an authors message into the virtual community and connect with sites related to the book’s topic, positioning the author in his or her market. To learn more about Penny’s books or her promotional services, you can visit her web site at http://www.amarketingexpert.com. To subscribe to her free ezine, send a blank email to: subscribe@amarketingexpert.com Copyright 2007 Penny C. Sansevieri
Voice of Experience: Jeff Duntemann, “Ebooks: War on Four Fronts”
At 5:45, Jeff Duntemann will focus on the challenges of current ebook technology and discuss where electronic book publishing is headed.
If you’re not sure what to do about ebooks, you’re not alone. There are four highly contentious issues that are keeping ebook publishing from hitting the mainstream, and even enthusiasts are having trouble keeping it all straight. The four issues are:
- The hardware reader devices;
- The file formats supported by those readers;
- Digital rights management (DRM) systems; and
- Distribution mechanisms for the ebook files themselves.
As good as it is, Amazon’s new Kindle is not necessarily the last word in ebook retailing. What we may eventually have is not one ebook publishing industry but several, split along the fault lines represented by the four issues listed above.
Jeff will show the device on which he reads ebooks as well as other examples.
Jeff Duntemann is a writer, editor, lecturer, and publishing industry analyst. In his thirty-plus years in the technology industry he has been a computer programmer and systems analyst for Xerox Corporation, a technical journal editor for Ziff-Davis Publications, and Editorial Director for Coriolis Group Books. He is currently co-founder and Editor at Large of Paraglyph Press, and owner of Copperwood Press, a POD imprint hosted on lulu.com. Jeff is a past president of ABPA, and now lives in Colorado Springs with his wife Carol.
Join us for this powerful program!
Prepayment is required for registration.
Please register below or
RSVP to the ABPA hotline (602) 274-6264 or
email info@azbookpub.com.
For speedy check-in, pay in advance by credit card (Visa/ MC) or check—mail to ABPA address.
Arizona Book Publishing Association
6340 S. Rural Road #118-152
Tempe, AZ 85283
RSVP
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