October 24—How to Keep Your Backlist Titles Alive
Featured Guest Speakers
Pam Swartz, Cloud Nine Press; Robert Rosenwald, Poisoned Pen Press; Bill Fessler, Primer Publishers
Please note our meeting location!
Hometown Buffet Meeting Facility
1312 N. Scottsdale Rd. (just south of McDowell Rd.)
Scottsdale, AZ (480) 946-7544
For the the exact location, visit Mapquest.com
Program (includes dinner) 5:30 p.m.— 8:00 p.m.
Early Registration (by Oct. 21): $25 members $35 non-members
Late Registration: $35 members $45 non-members
Advance payment is required for registration; no refunds after the early registration deadline.
“How to Keep your Backlist Titles Alive”
It’s amazing how many successful publishers live off their backlist titles. Are you one of them? With strategic marketing, these older books, “the back list,” will sell year after year. And if you aren’t maximizing these sales, the unsold books that sit in your inventory are actually hurting your business. Learn the secrets of supercharging your older titles, both fiction and non-fiction, and the market-tested techniques these successful publishers use to create a strong backlist, and how that supports their frontlists.
For beginning publishers, start planning now how you will manage your inventory and put fresh life into your earliest titles even as you are planning for future ones.
Pam Swartz, Cloud Nine Press; Robert Rosenwald, Poisoned Pen Press; and Bill Fessler, Primer Publishers are seasoned publishers who handle this question in different ways. Be sure to learn new ways to manage your titles that will lead you to a more successful publishing future.
Voice of Experience: none this month
We haven’t scheduled a VOE this month in order to provide more time for our expert panelists.
Join us for this powerful program!
Prepayment is required for registration.
Please register below or
RSVP to the ABPA hotline (602) 274-6264 or
email info@azbookpub.com.
For speedy check-in, pay in advance by credit card (Visa/ MC) or check—mail to ABPA address.
Arizona Book Publishing Association
6340 S. Rural Road #118-152
Tempe, AZ 85283
RSVP
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