September 26—Leverage Your PR for Even More Visibility
Featured Guest Speaker: Debbie Mitchell, President, Mullen Public Relations
Please note our meeting location!
Hometown Buffet Meeting Facility
1312 N. Scottsdale Rd. (just south of McDowell Rd.)
Scottsdale, AZ (480) 946-7544
For the the exact location, visit Mapquest.com
Program (includes dinner) 5:30 p.m.— 8:00 p.m.
Early Registration (by Sept. 21): $25 members $35 non-members
Late Registration: $35 members $45 non-members
Advance payment is required for registration; no refunds after the early registration deadline.
“Leveraging Your PR for Even More Visibility”
Small presses are eager to earn press coverage, but what do you do when your publicity efforts pay off and a media source does a story? How can you leverage that PR to earn even more visibility? What if you win an award? How can you gain publicity that stands out? Debbie Mitchell, with years of experience in the publicity biz, will share the inside secrets to getting even more coverage for your company and your titles.
Debbie Mitchell is responsible for leadership and management of Mullen Public Relations, a Phoenix-based public relations agency providing clients with local, regional and national representation. Debbie has more than 25 years of communications experience in the Phoenix market, having spent the past 20 years in agency public relations. During her career, she has also worked in government public information and as a reporter. A high-energy professional with a passion for producing results, her specialty is strategic planning and developing market-positioning programs on behalf of corporate, financial, professional, real estate, retail, entertainment and service-oriented clients. Debbie has received 20 Public Relations Society of America awards for marketing communications, community relations, special events and public affairs programs as well as for news writing, feature writing and promotional press kits.
Voice of Experience: Kristina Grant, Great Potential Press
At 5:45, “Congratulations—your book is an award-winner!” If you’ve been waiting to hear this, then we invite you to listen to how one local publisher got to hear that phrase 18 times to date. Kristina Grant will share her marketing tactics to help your book receive the recognition it deserves. Find out how to create an award-winning book, seek out awards, make submissions, and capitalize on the award once you hear the good news!
Kristina graduated from Wayne State University in Detroit, MI, with a BA of Arts with a major in Journalism. She spent two years writing for local and national newspapers and magazines before moving to Phoenix to become the Director of Marketing for Great Potential Press, publisher of award-winning books for parents and teachers of gifted children.
Join us for this powerful program!
Prepayment is required for registration.
Please register below or
RSVP to the ABPA hotline (602) 274-6264 or
email info@azbookpub.com.
For speedy check-in, pay in advance by credit card (Visa/ MC) or check—mail to ABPA address.
Arizona Book Publishing Association
6340 S. Rural Road #118-152
Tempe, AZ 85283
RSVP
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