August 2006 Southwest Signature
In this issue
President’s Message: Selling Books in the 21st Century/ Sam Henrie, ABPA President
BEA and PMA Impressions–June Meeting / Art Consoli
Promoting Books @ The Speed of Thought / Dan Poynter
American Library Association Annual Conference / Michael L. Wentz
August Meeting / Field Trip: Courier Graphics
Southern Arizona Chapter / Robert Casler
Advertise in the ABPA Newsletter and Website
New ABPA Members
Future ABPA Meetings
Members in the Spotlight
President’s Message: Selling Books in the 21st Century
by Sam Henrie, ABPA President
Now, six years into a new century, it is becoming clear that a major transition is taking place in the book publishing industry. The era of the major publisher and the bestseller is ending, and the era of the independent publisher and the micro market is beginning. This has significant implications for how books will be most effectively sold in this century.
Major publishers’ titles account for an ever decreasing portion of overall book sales in the United States, while independent publishers account for an ever increasing portion. (PMA White Paper “The Rest of Us 2003,” Cross River Publishing Consultants, Inc., 2003, page 5.) Similarly, bestsellers constitute an ever smaller portion of the total publishing pie, while books selling in the few thousands account for an ever larger portion.
This shift is the result of the advent of two major new technologies: the Internet and inexpensive digital short-run printing.
The Internet contributes to this change by allowing for infinite virtual shelf space for books online. Major publishers’ business models are built around the assumption that there is a limited amount of shelf space in bookstores. Major publishers compete vigorously with one another for this finite shelf space. In their worldview the publisher that gets its books placed in the bookstores wins, the publisher that doesn’t loses. This has, over the years, resulted in publishers making major financial concessions to bookstores and bookstore chains, including low list prices, huge discounts, 100% returnability, and high prices for premium in-store placements. The result: bookstores and bookstore chains have become the least lucrative place for publishers to sell books. Happily, thanks to the Internet, publishers are no longer limited to the shelves of brick-and-mortar bookstores. Even the smallest publisher can buy inexpensive shopping cart technology, setup a website, and sell directly to readers. And, major online bookstores like Amazon.com can carry every title that every brick-and-mortar bookstore carries plus every title any publisher or self-publishing service publishes.
Inexpensive digital short run printing technology contributes to the change in the publishing landscape by allowing publishers to publish more titles. Major publishers’ business models are built around the assumption that all print runs need to be fair-sized and cost tens of thousands of dollars. Major publishers, therefore, eschew books appealing to small or micro markets for fear that they will be stuck with unsold inventory. Thanks to digital short run printing technology, publishers can now afford to publish more titles in shorter incremental runs without this risk.
In short, in the 21st Century publishers can profitably publish books that appeal to micro markets however small or geographically dispersed, and they can publish more of them. Many independent publishers are doing just this. And, there is evidence that book buyers are changing their buying habits as a result of having a broader range of choices. The number of weeks the average bestselling novel remains on the bestseller list has declined precipitously in recent years. Just as big hits are becoming less frequent and less “big” in the film, television, and music industries, so bestsellers are taking up an ever dwindling portion of the total book publishing pie. (“The Rise and Fall of the Hit,” Wired, July 2006, page 124.)
Developing a 21st Century book sales strategy
The independent publishers that will succeed in this new environment are those that concentrate on providing niches and subniches with exactly what they want, and by marketing and selling directly into these niches. The independent publishers who won’t succeed will be those that try to compete directly with the major publishers to have bestsellers, and large laydowns in the major chains.
With this in mind I suggest a 21st Century sales strategy for independent publishers, which recognizes changing market realities. Independent publishers should focus their efforts first, on direct online sales; second, on online bookstore sales; third, on special or non-traditional sales; and last, on trade sales.
Priority 1: Direct online sales
It’s a business cliché that you should go where the money is and the competition isn’t. Direct online sales cut out the middleman, saving publishers the 40-70% of their margin that they would normally have to give up to brick-and-mortar bookstores or distributors. Order fulfillment needn’t be a significant burden for publishers that use the right ecommerce software and/or one or more of the many new fulfillment and/or POD printing service providers like Lightning Source. Major publishers haven’t yet developed expertise in driving sales to their online bookstores. Marketing techniques such as pay-per-click advertising, search engine optimization, link exchanging, etc. are not skills that they have honed. Independent publishers stand a good chance of doing just as good a job here as the big houses do. More importantly, Internet marketing allows publishers to directly target the niches they are trying the reach.
Priority 2: Online bookstore sales
The same marketing advantages that apply to direct online sales also apply to online bookstore sales. Online bookstores like Amazon.com do take a 40-55% bite out of publishers’ margins, but independent publishers do get shelf placement equal to that that major publishers get.
Priority 3: Special and non-traditional sales
While most major publishers do have sales arms dedicated specifically to special or non-traditional sales, this is not their main focus. Special and non-traditional sales markets offer greater pricing flexibility, better profit margins, and often fewer returns, making them generally more lucrative than bookstore markets.
Priority 4: Trade sales (Brick-and-mortar bookstores and libraries)
Here independent publishers are competing with the more well-heeled major publishers on their own turf. This market is not growing, causing major publishers to guard this turf very jealously. This is still a market not to be overlooked, but it should be the last market the independent publisher spends its limited human and financial resources on.
Turned your priority list upside down? Welcome to the 21st Century.
Sam Henrie is president and founder of Wheatmark (www.wheatmark.com), a self-publishing service focused on helping authors maximize their book sales. A frequent speaker on the subjects of special market sales and self-publishing, Sam’s expertise includes new directions in production, distribution, publicity, and marketing in the world of book publishing. Sam is president of the Arizona Book Publishing Association. Sam can be contacted at Wheatmark, 610 E. Delano St. Ste. 104, Tucson, AZ 85705-5210; phone: 520-798-0888 x105; fax: 520-798-3394; email: shenrie@wheatmark.com.
BEA and PMA Impressions–June Meeting
by Art Consoli
Author of several books and publisher, Bette Dowdell, described her experience at the recent Book Expo America (BEA), how the Publisher’s Marketing Association (PMA) fits with the Expo, as well as the present state of the publishing industry.
As she praised PMA’s Publishing University, which presented over sixty seminars at the three-day conference in Washington DC, she encouraged all of us to take advantage of every opportunity we get to learn. “While I knew a great deal, I still learned more from the seminars I attended at PubU. I also reflected on how much our own ABPA can teach us.”
Among the over 400 attendees at the conference, Deborah Hillcove of BelVista Publishers (a new publishing business here in the valley) commented that her feelings of intimidation quickly disappeared when she saw how helpful everyone was and how she was immediately able to start networking. Pat, Deborah’s partner, said she could feel herself change from a wannabe to a canbe.
Mike Wentz shared his thoughts about attending the conference as a member of PMA. “We were given Platinum status which allowed us to share PMA’s space in the main three rows instead of getting stuck by the trash receptacles where all the other small and independent publishers were.” Mike said he was able to rent a signing table for $130 an hour and gave away the twenty books he brought in just a few hours. For an $80 fee, he also was able to display his book in the PMA showcase and have a feature in their catalogue along with promotional information.
Discussing our industry, Bette compared wholesalers and distributors, and spoke about the role of sales representatives. Reps have two minutes to present a book to a buyer, so be sure you choose distributors who market to the retailers that can sell the book’s genre. Where there is no relationship, they can’t make a sale.
She then provided definitions of a publisher, a printer, and a print-on-demand business. Each has a place based on what the author wants to do (bookstores versus alternate marketing strategies) and what he or she is willing to do to create demand.
Bette’s most insightful comments focused on the publishing industry. Today less than 50% of book sales come from the bookstores (bricks and mortar type) and the average profit of a major publisher is 4%. Their sales are flat at best. In 2005 small and mid-size publishers sales were included in the industry’s statistics for the first time. And the increase in sales, ‘05 over ‘04, were the exact sales of us small guys.
She went on to point out that paying stores for placement, and permitting no-time-limit returns have created a black hole for the major publishers that they can never overcome. Another problem the big guys have to face is their choice of product. According to Bette, statistics show that the public wants conservative-based books, yet the liberal bias of some publishers pushes a different agenda. She chose her words carefully, “Just like Detroit, it’s taking them too long to understand that selling big, chrome bumpers to a market that doesn’t want them won’t work.”
Limited by time, she concluded with brief suggestions about the value of the internet and how blogs are getting more popular, who to contact to get your query read at QVC and HSN, how to use magazines and the articles you get published, and how to sell in bulk.
Bette Dowdell is a proven expert who offered her knowledge and experience in a dynamic and entertaining style.
Oh, and the grilled chicken salad with all the trimmings from Just Great Food (602-996-3152) was superb.
Art Consoli started over twenty businesses from patents or ideas or from somebody else’s problems, and did ten workouts for lenders and owners. He is the author of “How to Evaluate and Profit from a Business Opportunity–The Entrepreneur’s Guide.” www.artconsoli.com
Promoting Books @ The Speed of Thought
by Dan Poynter
Publishing is changing—for the better. There is a New Model for book writing, producing, selling and promoting. One part of this revolutionary change is in book promoting.
Here are several ways to use new technology to promote your book faster, easier and cheaper.
Broadcast email, done properly, is not spam. Book announcements should only be sent to existing customers, potential customers on opt-in lists and targeted members of the press. Most of these people are in your personal address book. Match your offer to those who have already expressed an interest in this type of information.
Make your publishing company Web-site centric. Put your book and all your basic promotion documents on your site and print from the site when you need hard copies. Don’t maintain a stock of dealer bulletins and news releases in your office. Keep the masters in your cyber pressroom and retrieve them when required. For an example of a pressroom, see
http://parapub.com/getpage.cfm?file=pressroom/pressroom.html
If you speak on the subject of your book, set up a speaking sub-site with all the information on what you can do. Post your speech descriptions, client list, fee schedule, facilities forms, speaking calendar, audio/video clips, etc. Replace your press kits; avoid printing and mailing. For an example of a speaking sub-site, see
http://parapub.com/sites/para/speaking/speechdesc.cfm
Help the information-seeking potential customer to make a buying decision. Give enough information on the book. Provide the same shopping experience they have in a store. If you are publishing fiction, put the first chapter on your site as a free read. The first chapter in a creative work will give the reader a taste and is designed to keep the buyer reading. If your work is nonfiction, provide the first page or so of each chapter to give the browser an idea of what is in the book.
For the media, put the entire book in a unique address section (URL) along with your promotional materials. Email a pitch letter to the editors and reviewers and invite them to your web site to see your book, and media kit: bio, testimonials, news releases, etc. Tell them what is in the “media kit” and remind them they will save time because they do not have to retype the material. Let them read the book free online. Capture the reviewer’s address when they log on. Add the reviewer to your list and notify them directly when you are promoting your next book. The mission is to design an online media kit that is so useful, the reviewers will flock to use it. And, self-service will save you a lot of time and money.
Publishers Weekly and USA Today recently reviewed their first eGalleys. Invite reviewers to your site and offer to send an eGalley. Promotion @ the speed of email is the wave of the future.
Do the reviewers want eGalleys? PW, for example, receives over 100 galleys each day. They select a handful and the rest go to a holding room. Periodically, someone comes to clean out the room. EGalleys avoid this solid-waste disposal challenge.
Subsidiary rights. Send an email to editors of newsletters, magazines and ezines and offer them the opportunity to excerpt parts of your book free. Ask them to include source, copyright and ordering information at the end of the excerpt.
To find the email addresses for magazines and newsletters, see http://www.parapublishing.com/sites/para/information/promote.cfm
Email promotions can result in slightly fewer responses than traditional mailings and follow-up telephone calls. But the costs in time and money are far less and the responses begin immediately.
Foreign Rights. Use email to ask foreign publishers if they would like to buy subsidiary rights and translate your book into their language. Send publishers directly to a rights section on your Web site. That section will provide a complete book, author bio, testimonials, cover image, news releases, back cover sales copy and other promotional materials. Capture their address when they log on. Then follow up with email.
For foreign publisher email addresses, see International Literary Market Place. It lists publishers outside North America by country. Start with the major language groups: Germany, France, Italy, Spain and Japan. Select publishers that publish in your subject area. If you can’t find many, email the national publishing association for that particular country, describe your book and ask for suggested matching publishers.
See the RightsCenter at http://www.rightscenter.com and PMA’s Foreign Rights Virtual Book Fair at http://pma-online.org/pmafair/index.cfm .
Use every means possible to send people to your site. List your URL in ads, your .sig, and anywhere you might ordinarily leave your telephone number.
Replace expensive four-color brochures with less expensive business cards. Your card should have a photograph of the book’s cover, your usual contact information and a list of all the resources that can be found on your Web site. Use the cards to drive traffic to your web site. For great prices on cards, see http://www.MWMdexter.com
Related Web Sites. Surf the Web for sites related to the subject of your book. When you find one that matches, contact the owner and suggest a dealership. Get as many outlets as possible to sell your book.
Newsgroups. Take part in newsgroups related to your book’s subject. Answer questions and become known as an expert on your subject. For a list of newsgroups, see Groups at http://www.excite.com, http://groups.yahoo.com/ and http://groups.google.com/.
Promotion services. Do not hire the spammers who flood your email box with offers to promote your site or product. Doing so will cost you a lot of money, incur the wrath of potential customers and will encourage more spam.
Direct Contact PR will send out your news release to carefully selected media via fax and email. Paul Krupin will rewrite your news release to make it more useful to the media. He will send the announcement to 1,500 to 2,500 targeted print, radio and TV outlets. 1500 one-page releases cost $300. Contact him at Paul@DirectContactPR.com and see http://www.directcontactpr.com/.
For more ideas on promoting books online, see U-Publish.com by Dan Poynter and Danny O. Snow. See http://www.u-publish.com.
New computer programs, new printing processes and the Web are transforming the writing, producing, disseminating and promoting of information. Books will never be the same. The winners are author, publishers and readers.
In the future, nonfiction book publishing will see minimized inventories and maximized relationships between authors and customers (readers). Publishing will become customer-centric and “books” will thrive on uniqueness, customization and variety. Book writing, publishing, selling and promoting are changing—for the better.
Dan Poynter, the Voice of Self-Publishing, has written more than 100 books since 1969 including “Writing Nonfiction” and “The Self-Publishing Manual”. Dan is a past vice-president of the Publishers Marketing Association. For more help on book publishing and promoting, see http://ParaPub.com. DanPoynter@ParaPublishing.com
1-800-PARAPUB © 2003
American Library Association Conference
by Michael L. Wentz
Every year the American Library Association holds an annual conference. It’s like a mini Book Expo America, but focused specifically on libraries and associated educational markets. This year the conference was held from June 24th through the 27th in New Orleans. This was the first major convention for the city since it was battered by Hurricane Katrina. Attendance was strong at 18,000, but this was down from 2005 when attendance peaked at an all time record of 28,000. Yet, the conference was reported to be one of the best ever, with 1,600 exhibitors spread out across the expanse of the Morial Convention Center. In the end, those who attended pumped more than twenty million dollars into the local economy over four days.
Does it make sense for members of the Arizona Book Publishing Association to exhibit at the annual ALA Conference? If you want to access the library market, this conference is a great way to do it. You get an opportunity to meet with librarians and book buyers from organizations from public schools to private colleges, and even some specialized international research libraries.
I attended this past year taking advantage of my membership in PMA, The Independent Book Publishers Association. Through this organization, members can display their books in a co-op booth, lease a booth or half booth for the four days, and schedule time for authors to sign in the main PMA booth. By joining with PMA in this way, a small publishing house can save lots of money, and get prime floor locations.
I chose to display my book Resurrection of Liberty in the co-op booth and booked two one-hour signing sessions—one on Saturday morning and another on Sunday.
This conference has a different, much more laid back feel than Book Expo America. It’s important to remember to focus on the needs of the librarians—help them understand why your book is important, and how it will help them. I posted a big sign that read: Ask me why boys don’t read. Needless to say many librarians stopped by and I met lots of people. I ran out of books both days well before my signing sessions were over. If there is one lesson to learn here it is to find your issue, highlight it, and get some conversations started. Controversy sells books.
Many of you are probably wondering about New Orleans. Let me first say that the hospitality and friendliness that the city has been known for is still there. The French Quarter buzzes with life well into the wee hours, and the food is as legendary as ever. Much still needs to be done to bring the Big Easy back from the horror that was Hurricane Katrina, but the city and its people smothered us all with wonderful hospitality and good cheer. I really hope that ALA holds another conference there. It is a wonderful place.
If you have books that are appropriate for libraries and schools, the American Library Association Annual Conference is a fantastic way to meet with librarians from all over the country. I strongly recommend looking at the options PMA has to offer with regards to displaying your titles. The costs are much less than if you and your company decided to go it alone. For more information on PMA, log onto their website at www.pma-online.org. If you are not a member of this organization, please note that by being a member of ABPA, you get a discount on a future PMA program. For more information on the American Library Association and next year’s conference, log on to their website at www.ala.org.
Michael L. Wentz is the managing editor for Southwest Signature. He’s a writer, blogger, publisher, and founder of Novalibre Publishing, LLC. His debut novel Resurrection of Liberty has been nominated for numerous awards, including the 2006 Prometheus Award for Best Novel. Visit his website at
http://www.MichaelLWentz.com.
AUGUST MEETING:
Field Trip: Courier Graphics
Wednesday, August 30, 2006
Courier Graphics
2621 S. 37th St.
Phoenix, AZ 85034
Meet for lunch first!
We’ll meet for lunch at Manuel’s Fine Mexican Food.
1123 W. Broadway Rd., Tempe, AZ
at Broadway Rd. about one mile east of I-10.
Program (includes lunch) 11:30 a.m.— 2:00 p.m.
Early Registration (by Aug. 23): $25 members $35 non-members
Late Registration: $35 members $45 non-members
Advance payment is required for registration; no refunds after the early registration deadline.
Publishers must be well-versed in the language of printing in order to purchase book manufacturing. But what does that language really mean? What is CMYK vs. PMS? Web vs. sheet-fed? Coated vs. uncoated? What is 4/0/0/4? Join us for this field trip to a real printing facility where you’ll see product being printed and learn how it’s really done. You’ll discover how to save money when you buy print, learn how to work better with your printer and figure out just what all that shop talk means.
Prepayment is required for registration.
By 8/23, please register at www.azbookpub.com or
RSVP to the ABPA hotline (602) 274-6264 or
email info@azbookpub.com.
For speedy check-in, pay in advance by credit card (Visa/ MC) or check—mail to ABPA address.
Arizona Book Publishing Association
6340 S. Rural Road #118-152
Tempe, AZ 85283
Southern Arizona Chapter
by Robert Casler, Correspondent for the Southern Arizona Chapter
* August 17: Southern Arizona Chapter Monthly Meeting
The Blue Willow, 2616 N. Campbell Avenue, 5:30 to 7:00 p.m.
The Southern Arizona Chapter of ABPA is holding monthly meetings again in 2006. These meetings are scheduled for the third Thursday of each month from 5:30 to 7:00.
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* August 20: Society of Southwestern Authors Forum
11:30-2:00 PM, Sheraton Four Points, Tucson
Molly E. Holzschlag, “Writers Being Real on the Web”
Our August Speaker, Molly E. Holzschlag, is a well-known Web standards advocate, instructor, and author with over 25 Web development book titles to her credit. She wrote the very popular column, “Integrated Design,” for Web Techniques Magazine for the last three years of its life, and spent a year as Executive Editor of WebReview.com. She is Group Lead for the Web Standards Project (WaSP) and an invited expert to the HTML and GEO working groups at the World Wide Web Consortium (W3C). Via each of these roles, Molly works to educate designers and developers on using Web technologies in practical ways to create highly sustainable, maintainable, accessible, interactive and beautiful Web sites for the global community.
Among her thirty-plus books is The Zen of CSS Design, co-authored with Dave Shea. The book artfully showcases the most progressive csszengarden.com designs. A popular and colorful individual, Molly has a particular passion for people, blogs, and the use of technology for social progress.
Some of the topics she will be covering:
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Transparency vs. Authenticity: Writers Being Real on the Web
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Blogs and how they can help writers reach their target audience
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Emerging tech such as RSS and pingbacks that can help broaden scope
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Resources of value to writers, and anyone working on the web
Don’t miss this terrific opportunity to discover how to make your Website stand out from the crowd.
To R.S.V.P. Forum Leave Phone Message at 546-9382 before noon the Wed. before the Forum
$20 paid at the door
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* September 17: Society of Southwestern Authors Forum
11:30-2:00 PM, Sheraton Four Points, Tucson
Nancy Linnon, Fenton Johnson, Claire Gerus, “Truth-Telling in Personal Nonfiction”
Two authors and an agent will discuss the subject of telling the truth when writing memoir, personal essays, and creative nonfiction. Join us for a lively look at an important topic for all writers.
The members of our panel are:
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Fenton Johnson is the author of two novels, Crossing the River (1989) and Scissors, Paper, Rock (1993), as well as Geography of the Heart: A Memoir (1996) and Keeping Faith: A Skeptic’s Journey among Christian and Buddhist Monks (2003). Johnson has contributed to Harper’s Magazine, the New York Times Magazine, and many literary quarterlies, and has received numerous literary awards. He is associate professor of creative writing at the University of Arizona. For additional information on Johnson, visit www.fentonjohnson.com.
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Claire Gerus has been editor-in-chief of two publishing houses, worked for eight major publishers, including Harlequin, Rodale, Random House and Doubleday, John Wiley, Kensington, and Adams, and taught communications skills to such clients as IBM, Kellogg, Mutual of Omaha, and Procter & Gamble. In 1996, she established a thriving business as a New York literary agent, selling books on business, history, memoirs, religion, health, spirituality, psychology, politics, pop culture, and women’s studies. Today, she lives in Tucson, where she advises authors on how to get published.
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Nancy Linnon writes personal essays on sensitive topics. “Postpartum” links her struggle with postpartum depression to Andrea Yates, a mother who drowned her five children. She’s published in Creative Nonfiction, Yoga International, Mothering, the Los Angeles Review, Rage and Reconciliation (SMU Press, 2006), and A Land Full of Stories (Utah Press, forthcoming).
To R.S.V.P. Forum Leave Phone Message at 546-9382 before noon the Wed. before the Forum $20 paid at the door.
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* September 21: Southern Arizona Chapter Monthly Meeting
The Blue Willow, 2616 N. Campbell Avenue, 5:30 to 7:00 p.m.
The Southern Arizona Chapter of ABPA is holding monthly meetings again in
2006. These meetings are scheduled for the third Thursday of each month from
5:30 to 7:00.
Robert Casler is Publications Coordinator, Educational Communications and Technologies, College of Agriculture, University of Arizona. Reach him at rcasler@ag.arizona.edu.
Advertise in the ABPA Newsletter and Website
New advertising rates have been published for placing ads in both Southwest Signature and on the ABPA website. Associate members, this is a powerful way to reach publishers with advertising about your services for publishers and writers. Publishers, please invite your vendors to visit www.azbookpub.com and click on Advertising Opportunities. They’ll appreciate hearing about this opportunity.
New ABPA Members
Please welcome these new ABPA members:
Holcomb Hathaway, Inc.
Gay Pauley and Sally M. Scott
480-991-7881
Future ABPA Meetings
Join us!
September 28, 5:30 p.m.
Publicity for Publishers
Featured Guest Speaker: Charlotte Risch
You’ll learn:
-how to launch a media campaign
-a suggested timeline for your campaign
-how to contact the media (TV, radio, print)
-how to get a response from the media
-how to interact with the media when they respond
-Media Coaching: how publishers can help prepare their authors, plus
-Guerrilla Marketing Tactics to enhance PR efforts.
http://www.themediapush.com
October 30, 5:30 p.m.
Use technology to blast into your publishing future!
Featured Guest Speaker: Kathy Heasley
IMS Communications
http://www.imsbreakthrough.com
December 9
Holiday Party!
Watch for more details coming soon!
Members in the Spotlight
Kitty Wiemelt’s book Laid Off? Don’t Stress! How to Get from Glad to Mad was launched July 25th, 2006 and made it to #12 on the Amazon Best Seller list. (Arizonans Joan Koerber-Walker, Debbie Allen, and Milton Wood all shared their stories and Barbara McNichol brought it alive by doing the editing.)
About This Newsletter
Southwest Signature is the monthly e-newsletter of the Arizona Book Publishing Association, a non-profit professional association. Entire contents copyright 2006 Arizona Book Publishing Association unless otherwise noted. Permission is granted to forward this e-newsletter but only in its entirety. For information, email info@azbookpub.com or call (602) 274-6264.
We welcome submissions and reserve editing rights. Email your Southwest Signature submissions to editor Michael Wentz at mike@novalibrepublishing.com
Southwest Signature is the monthly e-newsletter of the Arizona Book Publishing Association, a non-profit professional association. Entire contents copyright 2006 Arizona Book Publishing Association unless otherwise noted. Permission is granted to forward this e-newsletter but only in its entirety. For information, email info@azbookpub.com or call (602) 274-6264.
We welcome submissions and reserve editing rights. Email your Southwest Signature submissions to editor Michael Wentz at mike@novalibrepublishing.com
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