August-September 2007 Southwest Signature


Your Ad Here.
45 word 4-line reader ad, or a graphic, 450x60 pixels.
Ads appear in Southwest Signature newsletter and on our website.
Contact ABPA today! (3)


August-September 2007 Southwest Signature



In this edition:

  • President’s Message: Business Books for the Perspicacious Publisher by Sam Henrie
  • Industry to honor Jan Nathan, independent book publishers champion
  • ABPA Program August 29: Field Trip to Sir Speedy Scottsdale
  • Glyph Awards launched with glamorous new name and new opportunities for entry
  • School Librarian Brings Raul Castro Biography to Fourth Graders
  • ABPA’s membership drive winners
  • ABPA New Members
  • News from Our Members
  • Large Print Phoenix Map Book Is Choice of Pros
  • Book Signings
  • Hey, That’s Not Funny!
  • Writers Workshop in Italy features Marcella Smith
  • ABPA Member Spotlight: Arizona Publishers are Foreword Award Winners
  • Book Industry News: The Potter Phenomenon
  • ABPA Future Programs
  • Conferences for Writers and Publishers
  • From your editor
  • About Southwest Signature

President’s Message from Sam Henrie

Business Books for the Perspicacious Publisher

As publishers we are both lovers of books (one hopes) and business people. So we should especially love books about business, right? I do, and I have been reading many of them lately. Five of these books have influenced my thinking on where the publishing industry as a whole is going, and on how I can best run my publishing business. The five books are:

The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson, ISBN-13: 978-1401302375 (Hyperion, 2006)

  • My Rating: Excellent
  • Thesis: “Our culture and economy are increasingly shifting away from a focus on a relatively small number of hits (mainstream products and markets) at the head of the demand curve, and moving toward a huge number of niches in the tail.” – Chris Anderson, The Long Tail
  • What this Means for the Publishing Industry: The dominance of the major publishers and bestsellers is ending. Most of the real growth in the book publishing industry will come from independent publishers who sell into micro markets over the Internet.
  • What this Means for Running Your Publishing Business: Use the Internet to market and sell your books directly to your niches. Focus on Internet sales before trade sales. Keep all of your backlist titles in print indefinitely using print-on-demand technology.

The World Is Flat: A Brief History of the Twenty-first Century by Thomas L. Friedman, ISBN-13: 978-0312425074 (Picador, 2007, first published by Farrar, Straus and Giroux in 2005)

  • My Rating: Very Good
  • Thesis: A nexus of economic and technological changes in this century, combined with changes in the business cultures of major Third World countries like India and China, are producing a radically new integrated global economy which will transform the world over the next decade.
  • What this Means for the Publishing Industry: The trend to outsource more and more of the American publishing industry’s editorial and design work to India will continue. So will the trend to print in Asia. American publishers will increasingly focus their domestic operations on coordinating the entire publishing process, and interacting in more substantive ways with their markets using new tools that the Internet allows for.
  • What this Means for Running Your Publishing Business: You need to automate and outsource whenever possible to remain competitive and stay in business. You need to be absolutely the best at marketing to, and interacting with, your niche markets. Your websites need to be destination sites for your target audiences, and mechanisms for a two-way flow of information/education between you and your customers.

The Wisdom of Crowd: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations by James Surowiecki, ISBN-13: 978-0385721707 (Anchor, 2005, first published by Little Brown in 2004)

  • My Rating: Very Good
  • Thesis: Studies show that groups make better decisions than even their smartest, most well-informed members.
  • What this Means for the Publishing Industry: Publishers who use their customers to help them make decisions about content, book design, distribution, marketing, and publicity will be more successful than those who don’t.
  • What this Means for Running Your Publishing Business: Before making any important business decision – take a straw poll of ALL of your employees and key contractors. Use software and web-based tools to poll your customers too. You will make better decisions this way.

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell, ISBN-13: 978-0316346627 (Back Bay Books; 2002, first published by Little Brown in 2000)

  • My Rating: Good
  • Thesis: A little idea can spread like an epidemic if it is compelling enough, and if it is promoted by people who know a lot of other people (Connectors), people who are experts (Mavens), and Salesmen.
  • What this Means for the Publishing Industry: In a world where any book anyone wants to publish gets published and listed on Amazon, book buyers increasingly need to rely on Connectors, Mavens, and Salesmen to separate the wheat from the chaff. Readers can no longer assume that, just because a book has been published, it is of a minimum standard of quality. Readers will increasingly need to rely on the recommendations of Connectors, Mavens, and Salesmen – the same people who can tip your book sales into epidemic proportions.
  • What this Means for Running Your Publishing Business: You need to determine who has influence (Connectors, Mavens. And Salesmen) in each of the niches that you are selling into, and get them to recommend or talk about your books. Increasingly these influencers exert their influence through special interest websites, blogs, and social networking. So focus on these ahead of more traditional publicity and marketing venues.

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber, ISBN-13: 978-0887307287 (Collins, 1995, first published in 1987 as The E-Myth by Harper Business)

  • My Rating: Good
  • Thesis: Many people go into business for themselves because they are good technicians, good carpenters, marketers, florists, etc. They believe that if they do good carpentry, marketing, flower arranging, etc., they will get tons of business and thrive. Most of these businesses fail, because these technicians fail to fill the other two roles that are needed to run a successful business, those of manager and entrepreneur.
  • What this Means for the Publishing Industry: Many authors become publishers because they are good writers. They believe that if they write well, they will sell tons of their books and thrive. Most of these publishing companies fail, because these authors fail to fill the other two roles that are needed to run a successful publishing business, those of manager and entrepreneur.
  • What this Means for Running Your Publishing Business: As a publisher you are a business person first, and an author and cultural influencer second. Each business has at its root a unique way of doing things, whether it be manufacturing and distributing a product, or providing services. As a publisher you need to focus on refining your unique methods for choosing, formatting, selling, marketing, publicizing, and distributing content, as much or more, than you focus on what that content actually is. You must also put effort behind finding and enforcing the best practices for your business.

I’m always a little cautious about accepting the theses of business books, however compelling, because it is so often difficult to find studies and statistics to back up the necessarily vague claims of such books. (The Long Tail and The Wisdom of Crowds do, however, offer pretty good statistical evidence for their claims.) The value of books like these for me is that they offer frameworks to interpret the information that I am bombarded with every day as a publisher, and they give me ideas for new ways of managing my publishing business. I recommend buying and reading all five of them. If they help you become better publishers, great; if they don’t, then at least you will have contributed $90 to the revenue base of our beloved book publishing industry.

Sam Henrie is president and founder of Wheatmark http://www.wheatmark.com, a self-publishing service focused on helping authors maximize their book sales. A frequent speaker on the subjects of special market sales and self-publishing, Sam’s expertise includes new directions in production, distribution, publicity, and marketing in the world of book publishing. Sam is president of the Arizona Book Publishing Association. Sam can be contacted at Wheatmark, 610 E. Delano St. Ste. 104, Tucson, AZ 85705-5210; phone: 520-798-0888 x105; fax: 520-798-3394; email: shenrie@wheatmark.com.

Wheatmark


Industry to honor Jan Nathan, independent book publishers champion

On August 18, the publishing industry is invited to a celebration of the life of Jan Nathan, which will be held at the Portofino Hotel, Pacific Room in Redondo Beach, California, from noon to 4 p.m.

Jan Nathan, the Executive Director of PMA, the Independent Book Publishers Association, since its 1983 inception, passed away June 17, 2007, at the age of 68, following a year-long battle with cancer.

The program, led by former association president and long-time friend Don Tubesing, will begin at 1:00 pm. During this time, guests will have the opportunity to share their memories of Jan.

PMA, the Independent Book Publishers Association represents 4,200 book, audio and videotape publishers. As the largest association of independent publishers in the United States it assists in marketing the membership’s titles to the trade (bookstores, libraries, reviewers), presents educational seminars to assist publishers in understanding all aspects of the business, and acts as an advocate for publishers’ rights in the industry.

“Jan Nathan gave independent publishers a voice and support in an industry dominated by large publishers. She was the right person for the time in creating a national vision. The beginnings of this group coincided with the first desktop publishing computers that created an explosion of publishers, all who needed help growing every aspect of their business,” said Howard W. Fisher, president of PMA from 1989 to 1990.

A group of 15 formed Publishers Marketing Association which was renamed PMA, the Independent Book Publishers Association in 2005. In addition to leading the organization in the many and varied marketing and educational programs and spearheading advocacy issues, Nathan personally

  • acted as a voice for the independent publishing community,
  • was quoted as an expert in trade magazines such as Publishers Weekly and Library Journal and in various non-trade publications notably the Wall Street Journal, New York Times, Atlanta Constitution and Inc. Magazine,
  • spoke on all aspects of book publishing throughout the United States at various conventions and trade shows,
  • acted as expert witness in publishing-related cases,
  • acted as representative for more than 300 publishers at international book fairs and annually negotiated the sale of foreign rights,
  • since the 1988 creation of the PMA Independent, the organization’s newsletter, wrote a monthly column and acted as its publisher,
  • instituted industry reports addressing pressing topics affecting the members: fact sheets, white paper reports, “The Rest of Us” (a groundbreaking report showing in excess of $30 billion in revenues generated by independent publishers previously were not reported),
  • established The Benjamin Franklin Awards, now in its 19th year, and
  • created the Trade Distribution Program providing juried members with a distribution program experienced by the major publishers.

Jonathan Kirsch, Esq., Legal Counsel for PMA stated: “It is not overstating to say that Jan Nathan is among the most crucial and decisive figures in the media revolution that turned independent publishing into the thriving industry that it is today. Over her long and accomplished career in publishing, she proved herself to be both a visionary and a practical problem-solver, a ubiquitous and beloved figure at every venue where the publishing industry gathered.”

Nathan had an infectious personality which raised the spirits of all those who came in contact with her.

“One of the most beautiful things about Jan was her approachability,” according to ABPA executive director Gwen Henson. “Countless times I’ve seen budding publishers approach her with a publishing question. She answered them every time with the same degree of enthusiasm, treating each publisher with equal respect, no matter how basic the question. She set a fine example for us all.”

Although PMA was nearest and dearest to her heart, Nathan was concerned with all aspects of independent publishing. With the Small Press Center in New York City (now New York Center for Independent Publishing), she was integral in the formation of Small Press Week (March 24-30, 1996), now Small Press Month. Her passion for lifetime literacy and first amendment rights caused her to establish connections between PMA and other major trade groups, such as The Media Coalition and The Book Industry Study Group, for whom, at the time of her death, she served as Treasurer.

Born January 7, 1939, she grew up in Brooklyn and Freeport, NY and later attended Ithaca College and Stanford University. Nathan and her family moved from Massachusetts to Northern California in 1965, later relocating to Hermosa Beach in Southern California in 1973. Her love of the beach kept her there.

She raised six boys virtually single-handedly and yet found time to pursue higher education and create a successful business that she leaves behind.

She is survived by her mother, Lillian Huebner of Redondo Beach, Calif.; six sons: Tom Nathan of Canyon Lake, Calif., Mark Nathan of Redondo Beach, Corey Nathan of Kihei, Maui, Hawaii, Terry Nathan of Redondo Beach, Chio Baldocchi of Hermosa Beach, Calif., and Tome Baldocchi of Torrance, Calif.; a husband, Steve Mager of Hermosa Beach; and ten grandchildren.

In lieu of flowers her family asks that donations be made to a fund that has been created to honor Jan’s interests. ABPA has created a website page that enables our own members to make donations at http://www.azbookpub.com/jannathanmemorial All donations will be forwarded to the Jan Nathan Memorial Fund, which has been established to benefit causes to which Jan was devoted.

A website at http://jannathan.pma-online.org to enables you to post your thoughts and memories of Jan. PMA invites all to visit and participate in this ongoing memorial to an extraordinary woman and visionary leader.


Field Trip to Sir Speedy Scottsdale

Wednesday, August 29, 2007

Featured Guest Speakers: Sir Speedy Staff

Please note our meeting location!

We’ll meet for lunch first at:
Carlos O’Brien’s
7111 E. Bell Rd. (southwest corner of Scottsdale and Bell Rds.)
Scottsdale, AZ (480) 367-8984

Sir Speedy Scottsdale
15776 N 76th Street (south of Bell Rd./Frank Lloyd Wright Blvd.)
Scottsdale, AZ (480) 947-7727
For the the exact location, visit http://www.mapquest.com

Program (includes lunch) 11:30 p.m.— 2:30 p.m.
Early Registration (by Aug. 22): $25 members $35 non-members
Late Registration: $35 members $45 non-members
Advance payment is required for registration; no refunds after the early registration deadline.

“Field Trip: Sir Speedy Scottsdale”

View the world of digital book printing. See what a technologically advanced facility can do with books and learn about the options for your projects.

Sir Speedy Scottsdale is the sixth largest print center out of 500 in the Sir Speedy system. Its state-of-the-art digital and traditional offset printing enables the company to work with clients, large and small, providing both quality and competitive pricing.

Well established in the short to middle range print lengths for book production, other services include Web-2-Print, variable data imprinting, mailing and kitting, large format and–newest of all–marketing campaigning, which allows for a complete solution to the concept and not just the “copies.”

ABPA will meet for lunch first at Carlos O’Brien’s. Then we’ll visit Sir Speedy Scottsdale to tour the facility.

Voice of Experience

None this month, to provide more time for our tour

Join us for this informative program!

Prepayment is required for registration.
Please register at http://www.azbookpub.com OR
RSVP to the ABPA hotline (602) 274-6264 or
email Gwen@azbookpub.com


Glyph Awards launched with glamorous new name and new opportunities for entry

From Jessica Tribble, Glyph Committee Chair

The Glyph committee has been working hard to create an exciting new format for the Glyph Awards, and we have changed the name of the awards. In years past, the number of entries in the Glyph Awards has declined. We believe that the Glyph Awards are a worthwhile tribute to Arizona and Arizona publishing. Thus, in order to encourage increased participation (and after a discussion with the ABPA board), we have updated the Glyph criteria. An eligible title must fit ONE of these criteria:

  • Be published by an Arizona publisher or ABPA member, OR
  • Be written by an author living in Arizona, OR
  • Be about or set in Arizona

We would also like to introduce a special Embodying Arizona Award, which would be awarded to the best book meeting all three of these criteria. Both ABPA and non-ABPA members will be welcome to participate. As an ABPA member, you will get a discount on the entry fees.

Furthermore, we have changed the name of the awards to provide more national clout. The “Glyph Awards” will now become the “Arizona Book Award,” though we still continue to refer to the physical award as a Glyph Award. Think of it this way: Arizona Book Award is to Glyph as Academy of Motion Pictures and Sciences Award is to Oscar.

Finally, we have a date. The Glyph Award winners will be announced at a banquet held on October 6th; dinner will begin at 6:00pm. We are pleased to announce that Jewell Parker Rhodes will serve as one of the emcees for the evening. Please mark your calendars and plan to join us at this gala event, which will honor Arizona publishers and authors.

An entry form for the Arizona Book Awards is available at http://azbookpub.com/onews/2007-glyph-awards/ The entry deadline has been extended to Saturday, August 25, 2007. There will be no exceptions, so print the entry form and prepare your entries today.

ATGProductions


School Librarian Brings Raul Castro Biography to Fourth Graders

By Karen Gray, Acacia Publishing

Arizona’s first (and to date, only) Hispanic Governor, Raul Castro, just turned 91, and school librarian Marilyn Watson has written his biography for use by fourth graders when they write the required “famous Arizonan” essay each year.

“I just got tired of having to tell the kids that we didn’t have much available for them on famous Arizonans and decided to create a series myself,” says Watson. “So far, two books are available, two more are at the printer, and I’m hard an work on additional titles.” Watson is the librarian at Zuni Elementary in northeast Scottsdale.

Acacia Publishing is producing Watson’s “State Greats” series, which so far includes the biographies of Barry Goldwater and Rose Mofford. Biographies of Raul Castro and Frank Luke, Jr., the WWI flying ace for whom Glendale’s Air Force base is named will be arriving any day. Watson is also writing about the state’s first territorial and state governors, whose names have been added to the state standards for the next school year.

The books are available in soft cover and with library bindings from the publisher http://www.acaciapublishing.com or from bookstores and online booksellers.

ABPA’s membership drive winners

Congratulations to Nancy O’Connor, La Mariposa Press, and to Bill Fessler, Primer Publishers, who each won an overnight stay at the Prescott Resort. Nancy won as a new member, and Bill won because he brought a friend who joined the association. We hope both of our members enjoy their relaxing getaway.

1106design

ABPA New Members

Belle Billingsley Publications
Belle Billingsley
480-969-3557
belle14@cox.net

Healing Society
Ji Young Oh and Nicole Dean
928-204-1106 fax:928-282-8467
moh@hspub.com
http://www.healingsociety.com

Mystic Publishers
Richard Draude and Jo Wilkins
480-897-4888
rrdraude@mysticpublishers.com
http://www.mysticpublishers.com

Southwest Graphics
John Latsko
602-437-1311
john@southwestgraphics.net
http://www.southwestgraphics.net

Creative Bookworm Press
Iris Bell
520-906-6767
iris@creativebookworm.com
http://www.creativebookworm.com


News from our Members

Take a moment to add your voice to this appeal to Congress to stay the postage increase that affects small publishers: http://action.freepress.net/campaign/postal

Submitted by
Richard E. Carmen, Au.D., FAAA, Publisher
Auricle Ink Publishers http://www.hearingproblems.com


Large Print Phoenix Metro Atlas Easier to Read

In a recent Voice of Experience segment, we heard how many people are interested in large-print books. Now, answering this demand, Wide World of Maps has announced that the Phoenix Metropolitan Street Atlas Professional Edition for 2008 is available, and it’s bigger and better than other maps. The atlas has maps that are more than 60 percent larger scale (size) than a typical street map. Larger scale maps mean larger print and a full-detail set of maps covering the entire metro area.

The concept for this atlas, which made its debut in 2002, was well researched with customers. According to James Willinger, president of Wide World of Maps, “We needed to respond to the pleas of thousands of map users who called or wrote to us to say that THEY WANTED MAPS WITH LARGER PRINT.”

New for this year’s edition, in addition to updating the maps on all pages, are an additional 36 square miles of full-detail maps. MAP 108 of the East Valley reflects the current and future housing growth in that area. The durability of the cover has also been improved with a new textured laminate material.

The Atlas is $34.95 at Wide World of Maps or their website at http://www.maps4u.com.


Book Signings

Jim Webb, Ph.D., and Janet Gore, M.Ed., will be sharing their wit and wisdom about motivating and parenting gifted children on August 10th at Changing Hands Bookstore in Tempe. At 7pm, they will discuss topics from their award-winning A Parent’s Guide to Gifted Children. For more information, you can email info@giftedbooks.com.


Hey, that’s not funny!

Professional humorist Steve Tyra sent this in to remind us to be wary of emails from unknown senders

Lately I have been getting Ecards from many different sources…..they do not have a sender name and they are from websites that are not well known…such as Dgreetings.com. If you follow the link to “see the card from your worshipper” it tries to attack your computer by downloading all kinds of nasty stuff. If your anti-virus and firewall and other protection is up to date it should protect you–just another reminder to NEVER open any files or attachments or follow links from people you don’t know.

Steve Tyra
http://www.Professional-Humorist.com

Thanks to ABPA member Merle McCann for sending this link, confirming the problem.
http://www.snopes.com/computer/virus/postcard.asp

Editor’s note: I have been receiving a lot of spam attachments. As Steve said, do not open any attachments from unknown senders. Be sure to carefully delete these from your computer.


Writers Workshop in Italy

Marcella Smith, Director Small Press & Vendor Relations for Barnes & Noble, Inc., is among the presenters at Lake Garda Writers’ Retreat in Italy September 27-October 3, 2007. The goal of Getting Published in the Real World, with Bob Markel, Marcella Ann Smith and Brandi Reissenweber, is to tackle the real question confronting every serious writer: How to get your work out into the real world?

The retreat will focus on 2 interrelated themes:

  • an in-depth, non-romantic investigation of what the writing and publishing industry is today and
  • how to get your work represented in it

Program Description: This 6-day workshop is designed to give writers a realistic look at what it takes today to get your work published. The question will be presented by industry insiders from these indispensable perspectives:

  • the agent - the person who finds a publisher for your work
  • the editor - the person who works with your work to suit the publisher and the marketplace
  • the publisher - the person or company that agrees to put your work in print
  • the book seller - the person or company that markets your book to readers

The retreat will feature twice daily, rigorous sessions with influential industry professionals Bob Markel and Marcella Ann Smith who will explain the nuts and bolts of each of the above areas, allowing plenty of time for questions, comments and discussion.

These practical sessions will then be combined with an actual intensive writing workshop with coach and fiction journal editor Brandi Reissenweber (Editorial Assistant, Zoetrope: All-Story; Fiction Editor, Washington Square) who will lead honest and constructive discussions designed to challenge writers toward their own best work. Brandi will advise each writer about how to get his/her manuscript in shape for publication, incorporating the information learned in the daily presentations. The program is designed to be intense and intimate. A maximum of 20 participants will ensure that every writer has an opportunity to interact directly with the session leaders and the writing coach on a daily basis. There will be both morning and afternoon sessions plus time to work on your own.

Why Attend a retreat on writing in Italy? The primary reason is to get yourself far away from all of the distractions of your daily life so you can concentrate your undivided attention on developing your life’s craft. Leave your cell phone and fax machine behind. Escape from email for a week in an unfamiliar place. The language is different, the money and food are different, the pace of life is different. When you take yourself out of what is familiar, suddenly your mind opens up to the true potential before you.


ABPA Member Spotlight

Arizona Publishers are Foreword Award Winners

Congratulations to these Arizona publishers who won Foreword Awards:

PLACE / TITLE / CATEGORY / AUTHOR / PUBLISHER / ISBN

Silver Gifted Children, Gifted Education Education Gary A. Davis, Ph.D. Great Potential Press 9780910707732

Bronze Triple Cross Mystery Kit Ehrman Poisoned Pen Press 9781590583029

Honorable Mention Brides and Sinners in El Chuco Short Stories Christine Granados The University of Arizona Press 9780816524921

Book Industry News

The Potter Phenomenon

No publication for the publishing industry would be complete, this month, without mentioning that amazing record breaking final book in the Harry Potter series, J.K. Rowling’s Harry Potter and the Deathly Hallows. And don’t worry, there won’t be any spoilers here, because my son and I are still reading the 760-page book.

According to PW Daily, Deathly Hallows “sold a record-breaking 8.3 million copies in the U.S. in its first 24 hours.” Borders sold 1.2 million copies worldwide, Barnes & Noble sold 1.8 million copies over the weekend and Amazon presold 2.2 million copies, according to PW Daily.

The secret to this book’s success may be hard to pinpoint, but I’d say a lot of it boils down to telling a good story. I like that idea; as publishers, it reminds us to remember the importance of good content.

Future ABPA Programs

September 26 TBA

October 24 Best of Publishing

November No Meeting

December Holiday Party

Conferences for Writers and Publishers

“Making Money with Books–by Writing, Publishing and Selling Them” will be held at the Georgia World Congress Center in downtown Atlanta on Friday-Saturday, August 10-11, 2007. For a complete list of all the presenters and information on how to register, please visit http://www.anvilpub.net/author-publisher_seminar_20071.htm

Arizona Authors Association, Monday, August 20, 2007, 6:30-8:30 pm, Foothills Glendale Library, Roadrunner Room, 19055 N. 57th Ave., Glendale, AZ, Lisa Schnebly Heidinger, What to Expect When You’re Publishing, http://www.azauthors.com/

Society of Southwestern Authors: Wrangling with Writing, September 15-16, 2007. Holiday Inn Palo Verde, $275 for SSA members and $350 for non-members. Check http://www.ssa-az.org/ for further updates

Bouchercon 2007, Bearly Alive, Sept. 27-30,2007, Anchorage Hilton Hotel, Anchorage, Alaska. American Guest of Honor: Ann Rule. British Guest of Honor: Alexander McCall. Fan Guest of Honor: Barbara Peters, proprietor of the Poisoned Pen Bookstore in Scottsdale. Website: http://www.bouchercon2007.com/

ABPA/PMA Mini-Publishing University, November 3, 2007, at Chaparral Suites Resort. Watch http://www.azbookpub.com for more details.

Desert Rose Chapter, Romance Writers Assn., 2008 Desert Dreams Conference, April 4-6, 2008, Crowne Plaza San Marcos Golf Resort, Chandler, AZ, Keynote Speaker: Sherrilyn Kenyon, http://www.desertroserwa.org/conference.htm


From your editor

Please continue to send me news about something special that’s happened at your company. Have you recently won an award? Did you sell out a print run? Did one of your author’s appear on a national TV show? I only need 2-3 sentences, but I’d love to hear from you about your good news.

Also, I am including member book signings in Southwest Signature along with encouragement for members to support each other by attending them, a program employed successfully at CIPA. Please email your Southwest Signature submissions to gwen@azbookpub.com.

Thanks,
Editor

Advertise in the ABPA Newsletter and Website

Advertising rates have been published for placing ads in both Southwest Signature and on the ABPA website. Associate members, this is a powerful way to reach publishers with advertising about your services for publishers and writers. Publishers, please invite your vendors to visit www.azbookpub.com and click on Advertising Opportunities. They’ll appreciate hearing about this opportunity.

About Southwest Signature

Southwest Signature is the monthly e-newsletter of the Arizona Book Publishing Association, a non-profit professional association. Entire contents copyright 2007 Arizona Book Publishing Association unless otherwise noted. Permission is granted to forward this e-newsletter but only in its entirety. For information, email info@azbookpub.com or call (602) 274-6264.

We welcome submissions and reserve editing rights. Email your Southwest Signature submissions to gwen@azbookpub.com.