In this issue

• Executive Director’s Message: Win a stay at a resort!
• New ABPA Members
• Future ABPA Meetings
• Members in the Spotlight
• ABPA’s Professional Publishing Course starts October 21
• Courier Graphics - August Meeting / Michael L. Wentz
• Plan Now or Pay Later: How to Get the Most from Your Graphic Design Dollar / Michele DeFilippo
• ABPA Cooperative Exhibiting Opportunity at Arizona Library Association Conference and Cooperative Mailing Opportunity
• September Meeting / Guerrilla Publicity for Publishers
• Distribution Contracts: Publisher’s Protection Of Their Inventory / Lloyd L. Rich
• Southern Arizona Chapter / Robert Casler
• New ABPA Members
• News of Interest to Publishers
• Future ABPA Meetings
• Members in the Spotlight

Executive Director’s Message:
ABPA members, you could win a stay at a resort!

by Gwen Henson, Executive Director

A few months ago, I read a sparkling new book. The story line was creative and the subject thought provoking. Even better, the book was self-published. “This one,” I thought, “is going places.” I was pleased to be one of the first to read it.

Recently, I asked the friend who had recommended it how the book was doing, eagerly anticipating tales of its rapid rise. Sadly, I learned that after the first short print run was sold, the book faded away. The publishers, not being members of ABPA, didn’t understand the marketing their book required.

A publishing tale like this saddens me. We could have helped those publishers to be more effective. We could have helped that deserving title to reach its potential. That’s why ABPA exists. Through education and networking, the association and its members help publishers to be more successful.

ABPA can best help beginning publishers when we reach them before they publish their first book. By reaching them early enough, ABPA helps publishers to learn the publishing basics and to avoid early and costly mistakes.

You have experienced the camaraderie at meetings, publishers helping publishers, sharing tips, passing along hints. One publisher tells me it’s worth attending meetings for just one new idea per meeting, and most meetings offer much more. Sometimes those ideas come from the speaker, and sometimes from the woman you sit next to at dinner.

In our quest to reach new and self-publishers, we need your help. As a publisher, you undoubtedly receive calls from people asking you about publishing. The next time you receive such a call, why not thank them for calling, and then have them contact ABPA. Even better, invite them to a meeting. Tell them that if they attend, they can learn about how to publish their book in the right way, improving their chances for success.

By enriching the association with new blood, we strengthen it by bringing new ideas, new energy, new questions, and even new solutions. That benefits us all, because belonging to a strong organization enables you to share in that strength.

We so strongly feel the need to reach new publishers that we’re offering you two exciting incentives. First, when you bring a friend, who is not an ABPA member, to the September and/or October meetings, you’ll earn a thank-you gift.

Even more exciting–you could win a stay at a Tucson resort! If the person you bring to the meeting, or someone you refer, joins ABPA, your name will be entered into a drawing to win an overnight stay at the Westward Look in Tucson, which includes an overnight stay for two in a suite, a bottle of house wine or sparkling cider upon arrival, and breakfast in bed for two the next morning. The drawing will be held on November 30, 2006.

As we move into the future, ABPA will continue to help publishers learn the ins and outs of the business as well as how to forge the relationships and create the marketing opportunities that will make their businesses a success. Please help us to help ABPA grow. Call a friend in the business today and invite him or her to the next ABPA meeting.

Gwen Henson is Executive Director of Arizona Book Publishing Association, the owner of SageBrush Publications, and Chair of the Membership and Benefits Committee.

Arizona Book Publishing Association’s 3rd Annual
PROFESSIONAL PUBLISHING COURSE
Saturday, October 21, and Saturday, November 11

This two-day workshop is a terrific look at the world of professional publishing, as experts in their fields share their wisdom, experience and resource materials.

OCTOBER 21, 2006

• The Basics of the Publishing Industry – get the big picture and learn the lingo
• Book Marketing – identify your audience and generate demand for your books
• Website Design for Publishers and Writers – get tips for creating and maintaining this critical marketing tool
• Book Cover Design –good cover design impacts sales; how to you create a professional look?
• Book Interior Design –interior design impacts readability; how do you look your best?

NOVEMBER 11, 2006

• Editing/Indexing – ensure a polished product; learn insider tricks to a cleaner MS
• Options in Printing – book trim, paper weights, cover finishes – pros and cons
• Distribution and Sales, including POD – learn how to get the book out there
• Publicity and Promotion – make your book stand out with the media and the public
• The Publishing Business 101 – pull it all together and learn what steps to take

WHEN: October 21 and November 11, 2006, 9:00 a.m. - 4:00 p.m.

WHERE: Arizona Small Business Association, 4130 E. Van Buren St., Ste. 101, Phoenix. Course limited to 40 participants.

TUITION: $79 total for ABPA Members; $99 total for nonmembers until October 6. Includes lunch both days. After October 6, $99 for members / $119 for nonmembers.

REGISTER: Space is limited. Register online today (Visa or MC) at http://azbookpub.com/abpa-education/abpa-ppc/ For more info, email info@azbookpub.com

Tour of Courier Graphics - August Meeting

by Michael L. Wentz, Managing Editor

As publishers, it is critical to understand the printing process. Any good businessperson must be aware of every aspect of his or her product, from manufacture, to distribution, and finally, to sales. Being aware of how books are produced will help a savvy publisher save time, assist in solving problems, and, most importantly, save money helping the bottom line.

For the August meeting we had the opportunity to tour Courier Graphics Corporation in Phoenix. It is one of the largest printers in Arizona, and the biggest consumer of paper in the state. Founded in 1975, Courier now operates out of a 50,000 square foot facility near Sky Harbor Airport and employs over 70 people. They operate the two presses that concern all book publishers—sheet-fed and web.

A sheet-fed press is just as the name implies. Large sheets of paper are run through the press one at a time and printed upon. A web press draws paper from an enormous spool. The paper is cut into sheets at the end of the press. It is cheaper to print on a web press versus sheet-fed, as both the paper and ink costs are less expensive.

Historically sheet-fed presses have produced crisper text and sharper pictures, but web presses, including the heat drying press employed by Courier, have almost caught up. It is important to consult with your book manufacturer to determine which would be more appropriate for your project.

We all met in a small classroom overlooking the pressroom floor. Tom Murray, an account manager for Courier, gave us a brief history of the company and answered some of our questions regarding their book printing capabilities. Courier is capable of producing runs from 1,500 to 50,000 books. They can bind soft-cover books in various sizes and print a range of cover coatings from UV to aqueous. The presses run 24 hours a day five to six days a week allowing fast turn around. They also have a 27,000 square foot warehouse next door where books can be stored up to six months free of charge.

There was a question as to Courier’s competition from overseas and Midwest printers. Tom noted that using a printer overseas may seem cheaper, but the turn around with shipping, along with the difficulty of resolving problems, will most likely negate any savings. A local, or U.S. printer, is bound by common trade laws whereas doing business overseas can mean little to no consumer protection. As for Midwest printers, their close proximity to paper mills allows them to offer less expensive rates than other manufacturers across the country. A local printer, like Courier, can compete on turn around time, reduced shipping costs, and the advantage of quick problem resolution from working with a company just down the street.

Mr. Murray also gave us information on file formats most commonly used by manufacturers. Note that it is important to have files professionally prepped before sending off to a printer. If your publishing company does not employ an in-house book designer, it is imperative to subcontract that work to someone who can typeset and prep the files needed by the printer. This extra step will streamline the printing process and allow for a more professional product in the end. Mr. Murray said that Courier prefers to work with files from Quark or InDesign. These are two professional software programs and many book designers use one or the other. At Courier, PDFs are not recommended as they inhibit quick and easy file changes and may delay production, however, many book manufacturers do prefer PDFs. Ask which your book printer prefers.

The most critical piece of advice that Mark gave us was the need to establish a good working relationship with your printer. Giving the manufacturer a clear understanding of your needs and providing files and such on time will stave off numerous problems. Whatever the cost profile, it is almost better to spend a few cents more per unit for a company that understands your goals.

After the Q&A session was over, we broke into three groups to get the tour of the plant. Mark Murray took us through the offices, pre-press, the metal shop, and out into the pressroom. For those of you who haven’t toured a facility like this, let me say that it was loud and the fumes, despite Courier’s excellent environmental controls, tickled the nostrils with a million little daggers. We did get to see both the web and sheet-fed presses up close while they were working. Mark tried to explain what was happening over the noise, but I simply couldn’t hear.

The most important thing to share with you is to make sure to establish a strong relationship with your book manufacturer. Whoever it may be, and wherever they are from, remember that they will be producing your book—the thing that consumers will touch, feel, and hopefully purchase by the truckload. Don’t be stingy, cheap, or rash in making the decision about who to work with. Be smart, and remember that they’re not just a printer, they’re a partner in your publishing enterprise.

Michael L. Wentz is the managing editor for Southwest Signature. He’s a writer, blogger, publisher, and founder of Novalibre Publishing, LLC. His debut novel Resurrection of Liberty has been nominated for numerous awards, including the 2006 Prometheus Award for Best Novel. Visit his website at http://www.MichaelLWentz.com.

Plan Now or Pay Later:
How to Get the Most from Your Graphic Design Dollar

by Michele DeFilippo

Professional design and typesetting make your book stand out and sell better. Designers and typesetters want you to get the most for your money and need your help to deliver a top-notch product on time and at a reasonable price.

The most important thing you can do once your manuscript is complete is STOP. Do not pass Go, do not collect $200. Pat yourself on the back for a job well done, but please don’t begin production until you, your editor, and all your friends and relatives have read the manuscript as many times as necessary to make it perfect.

Once page layout begins, seemingly minor changes can quickly add up to big bucks. Adding a sentence to your manuscript in a word processor takes a few seconds and costs nothing. Adding that same sentence on a page proof may cause all the text after it to reflow and lead to time-consuming layout adjustments.

Ask your designer to create a sample chapter, and work together until you’re satisfied with the type style, type size and layout. Changing this sample is far less expensive than changing hundreds of pages later.

Another way to save money is to understand the difference between editing, proofreading, changes and corrections, and do them at the appropriate time.

Editing is the perfecting of the words that make up the manuscript. It is the responsibility of the author and should be completed before typesetting begins.

Proofreading is the comparison of your typeset pages to the manuscript, and is the responsibility of the typesetter, if you so choose. Most typesetters will correct typos or call your attention to text that sounds odd, but they are not experts in your field and should not change your content or punctuation. Imagine the havoc that would ensue if they did!

Changes and corrections sound alike, but they’re not. A change, or author’s alteration, (AA) is exactly that. A misspelled name is considered a chargeable AA, because only the author can reasonably be expected to know the information.

A correction, or typesetter error, (TE) should always be fixed free of charge. Accidental deletion of text that was in the original manuscript, or type set in the wrong font is a non-chargeable TE. Marking your proofs with these abbreviations will give everyone a sense of how the job is going and avoid hard feelings at billing time.

If, despite your best efforts, you must make changes to your page proofs, you can still save money by doing it efficiently.

First, make all your changes in one pass. It takes many hours to change an entire book multiple times. Consolidate your changes into one or two rounds and you won’t have to deal with “sticker shock” later.

Second, add several weeks to your pre-press schedule for changes. It’s stressful for everyone and unfair to your typesetter to hold to the original deadline when days or weeks of work have been added to the project. If you finish early, you can celebrate.

If you make changes, expect to pay for them. Your typesetter’s written estimate should specify how many rounds of revisions are included, and quote an hourly rate for changes beyond that. If you don’t see these items, be sure to ask. If you do see them, talk it over. Everyone wants the job to go smoothly.

Most of all, remember that your typesetter is a human being who cares about your book as much as you do. If you ask for 60 changes at midnight, it’s not helpful to point out that the typesetter must be blind for missing one.

A little planning can produce your book on time and on budget, with publisher and designer alike looking forward to the next one.

Michele DeFilippo owns 1106 Design, LLC, and is a member of Arizona Book Publishing Association. She has been designing book covers and interiors, ads, magazines, and promotional materials since 1972. Recent samples are posted on her website at www.1106design.com/. Contact Michele via e-mail at michele@1106design.com or call (602) 866-3226.

ABPA Cooperative Exhibiting Opportunity at Arizona Library Association Conference and Cooperative Mailing Opportunity

Exhibit at the AzLA Conference and Trade Show, November 15-16, 2006, in Mesa. Showcase your books in a cooperative two-booth exhibit with other ABPA publishers. Librarians peruse books at trade shows in order to make their ordering selections. Keep your books in their mind’s eye by exhibiting at this industry event.

ABPA members can showcase their titles and services to the librarians attending from across the state—more than 450 attendees each day. As an exhibitor, we will provide them information about our books so they can evaluate it and make purchases for their libraries later, often through a wholesaler such as Baker & Taylor.

Please note: some author signing time will be available on a first-come, first-served basis.

Cooperative Mailing Reaches 300 Libraries
Following the show, all participants will be included in a cooperative mailing to more than 300 libraries throughout the state giving you TWO great opportunities to place your book before the eyes of acquisition librarians.

Through the first week of October, participation is only $100. Beginning October 7, the rate will be $150. Those with multiple titles will be able to show up to three books; ABPA reserves the right to limit the number of titles exhibited.

To participate, send your exhibit fee, provide two copies of your book(s), and prepare 500 8.5 x 11 flyers or marketing materials to hand out at the show and include in the library mailing. Request the mailing address via email info@azbookpub.com.

Our booth is limited to the first twenty paid participants, so act soon! Reserve your space with a credit card number by calling 602-274-6264, email info@azbookpub.com, or mail a check to ABPA, 6340 S Rural Rd #118-152, Tempe, AZ 85283.

SEPTEMBER MEETING

Guerrilla Publicity for Publishers

Thursday, September 28, 2006
5:30-8:00 p.m.

Featured Guest Speaker: Charlotte Risch

Garnering publicity is a challenge for small presses. How should you allocate your limited budget to get the most bang for your buck? Use guerrilla publicity tactics. Discover

• how to launch a media campaign
• how to create a timeline for the campaign
• how to contact the media (TV, radio, print)
• how to receive a response from the media
• how to interact with the media when they respond
• how publishers can help prepare their authors plus
• Guerrilla Marketing Tactics to enhance PR efforts.

Charlotte Risch has a strong background in Television as a promotion producer and emmy-nominated writer. Her TV career began with WUPW in Toledo, OH, moving on to WZZM in Grand Rapids, MI and eventually to KNXV in Phoenix, AZ. After leaving a career in TV, Charlotte worked with the Maricopa County Department of Transportation in their Community Relations Department, the Fiesta Bowl as a Media Relations liaison for the Bowl games and Tempe Block Party and for an advertising agency for Subway Restaurants in the local markets of Sacramento, Kansas City, El Paso and Chico-Redding, CA.

Now that Charlotte has diverse experiences in promotion, writing, producing, the media, customer service, and community relations she has jumped into the world of PR with The Media Push, LLC. Charlotte’s sharp writing skills, keen promotional capabilities, and strong, Midwest work ethic can bring a business or product to the next level in marketing, PR and advertising. www.themediapush.com

Program (includes dinner) 5:30 p.m.­ 8:00 p.m.
Registration: $25 members $35 non-members
At-the-door Registration: $35 members $45 non-members
Advance payment is required for registration; no refunds after the early registration deadline of Sept. 21.

Please note our change of venue!
NSA International Conference Center
1500 S. Priest Dr. (just north of Broadway Rd.)
Tempe, AZ
For the exact location, visit Mapquest.com

Please register at http://azbookpub.com/events/guerillapublicity/
or RSVP to the ABPA hotline (602) 274-6264 or
email info@azbookpub.com.

Join us for this kickoff of the fall season!

Distribution Contracts:
Publisher’s Protection Of Their Inventory

by Lloyd L. Rich, Attorney at Law
(© Copyright 2002)

Introduction
Entering into an agreement with a distributor, or a publisher acting as a distributor, can be a very effective means of increasing sales for the small or mid-size publisher. A distribution agreement permits a publisher to entrust a distributor with the day-to-day business of getting published books into bookstores and other sales locations while the publisher concentrates on the acquisition and publication of new manuscripts and promotional activities.

However, once a publisher begins to work through a distributor a portion of the publisher’s book inventory is placed at risk because it moves outside the direct control of the publisher. A significant danger occurs for the publisher if the distributor declares bankruptcy. In such an event the publisher risks losing ownership of that portion of its inventory that is under the distributor’s control.

Title and Control of the Publisher’s Inventory
Many distribution agreements provide that the publisher’s inventory under the distributor’s control is being held on a consignment basis. Consignment means that the publisher’s inventory has been deposited with the distributor "to be sold" to a third party, whereby title (ownership) to the publisher’s inventory does not pass until there is an action of the distributor indicating the sale of the publisher’s inventory. In the event the distributor fails to sell all or part of the publisher’s inventory to third parties then the distributor simply returns the unsold inventory to the publisher. The distributor has no obligation to pay the publisher for the unsold portion of the inventory.

Any time a distributor holds inventory on consignment, the inventory becomes subject to claims by creditors of the distributor under a legal principle known as the "ostensible ownership doctrine". This doctrine means that a creditor may rely on the possession of goods by his debtor as an indication of the debtor’s ownership of those goods. What this means to a publisher is that a distributor’s creditor may assume that the inventory the distributor has in its possession belongs to the distributor unless the publisher has taken specific steps to secure a claim to its inventory.

The law distinguishes between "true consignments" and "secured transactions". In a true consignment, the title to the publisher’s inventory remains with the publisher; therefore no interest in the publisher’s inventory would be given to the distributor’s creditors. For the publisher, this means that if a publisher’s relationship with a distributor could be characterized as a true consignment, the publisher would retain absolute ownership rights over its inventory irrespective of any claims of the distributor’s creditors.

On the other hand, if the relationship were deemed to be a secured transaction, and not a consignment, then Article 9 of the Uniform Commercial Code ("UCC") would govern the arrangement. A secured transaction is based upon a security agreement that provides the party consigning goods, such as a publisher consigning its inventory to a distributor, with a security interest in those goods. In this case if the publisher failed to attach and perfect a security interest in its inventory it could lose its inventory to the distributor’s creditors under the rules of priority that determine who has first claim on the distributor’s assets, which would include the publisher’s inventory.

Unfortunately, it is usually extremely difficult to determine whether the transaction between the publisher and distributor is a true consignment or a secured transaction. In the event of a bankruptcy proceeding both secured and unsecured creditors will argue that the consignor (publisher) should not receive back its goods being held by the distributor before creditors, but that the consignor should only obtain back its goods according to the creditor priority rules of the Bankruptcy Code and Article 9 of the UCC.

States that have adopted the UCC typically require that the owner of the goods, such as a publisher, must prove that the agreement with the distributor is a true consignment rather than a security transaction. Proving a true consignment will be difficult because the UCC does not provide a definition of the term "true consignment". Furthermore, the common law regarding consignment, which frequently favored the consignor, has significantly changed under the UCC so that unless the consignor strictly adheres to the security interest rules enumerated in Article 9 or possibly the consignment notice rules under Article 2 the consignor is highly unlikely to prevail against secured creditors.

Under subsection 2-326 (3) of the UCC which is strictly interpreted by the courts, a publisher’s inventory would not be subject to the claim of a distributor’s creditors if one of the following conditions applies: 1) the publisher’s interest in its inventory is evidenced by a "sign"; 2) the publisher establishes that the distributor is generally known by its creditors to be substantially engaged in selling the goods of others; or 3) the publisher complies with the security interest provisions of Article 9 of the UCC.

The first exception provides that a sign must conspicuously inform third parties that the distributor does not own the inventory. This exception offers little protection for the publisher, as only a few states actually permit this exception. The second exception, knowledge that creditors are aware that the distributor sells goods that are not owned by the distributor, does not usually offer much protection for the publisher either, as it is difficult to prove what most of a distributor’s creditors "actually know". The third exception, perfecting a security interest in the inventory and therefore complying with the provisions of Article 9 of the UCC, provides the most protection to the publisher who wishes to protect ownership title to its inventory from the distributor’s creditors.

Preventive Measures by the Publisher
Although most courts have interpreted UCC 2-326 strictly there have been some instances where the court has construed the statute liberally in order to favor the consignor of the goods. However, in a bankruptcy the publisher does not want to depend upon a liberal interpretation of the UCC laws to save its inventory from creditors since that is the exception and not the norm. Therefore, the prudent publisher would be wise to take preventive measures when entering into a distribution agreement so as to provide some degree of protection for itself from potential claim disputes regarding their inventory. This however may be easier said then done as it will depend upon how flexible the distributor is when it comes to negotiating and including "protection of inventory" terms in the distributor’s standard distribution agreement.

There are two things a publisher could do to avoid a potential claim dispute over its inventory that is stored with a distributor. First, the publisher should insist that the distribution agreement explicitly provides that ownership title to the publisher’s inventory remains with the publisher until the distributor sells the inventory to third party customers and/or the inventory is fully paid for by the distributor. This type of contract clause may help prevent the bankruptcy trustee or creditor from claiming title to the publisher’s books.

Second, and most importantly the publisher should include a contract clause that permits the publisher to file a security interest agreement that perfects the publisher’s interest in its inventory and assures the publisher of priority over the distributor’s creditors. This is accomplished by having the distributor sign a standard form commonly known as UCC-1 that is then filed with the Secretary of State or in County Clerk’s office in the county in which the inventory located. If a security interest has not been "perfected" by the filing of the UCC-1 form, then other creditors of the distributor could have priority over the publisher’s inventory that is held by the distributor.

Sometimes a publisher will also attempt to include a bankruptcy clause in the distribution agreement. The purpose of this clause is to permit the publisher to reclaim its inventory in the event that the distributor files a petition for bankruptcy or reorganization. In reality, this clause may not be very effective since bankruptcy law will ultimately determine the fate of the publisher’s inventory and the priority of the publisher as a creditor for any of the distributor’s assets including the publisher’s inventory. Furthermore, Section 365(e) of the federal Bankruptcy Reform Act has invalidated bankruptcy clauses under certain circumstances.

Conclusion
The advantages for a publisher in using a distributor may be significant but the publisher must also be aware of the risks involved in entering into a distribution agreement. One of the most significant risks may be that of the distributor declaring bankruptcy. Therefore, it is essential that the publisher recognizes the possibility of the distributor’s creditors claims on its inventory and take as much precaution as possible to limit such risk

This article is not legal advice. You should consult an attorney if you have legal questions that relate to your specific publishing issues and projects.

Sign up for our FREE PubLaw Update Newsletter and receive new articles sent to your email address as they are published.

Lloyd L. Rich is an attorney practicing publishing and intellectual property law. He can be reached at 1163 Vine Street, Denver, CO 80206. Phone: (303) 388-0291; FAX: (303) 388-0477; E-Mail: rich@publishingattorney.com; Web Site: http://www.publishingattorney.com. The research for this article was provided by Holly Panetta a second year student at the University of Denver School of Law.

Southern Arizona Chapter

by Robert Casler, Correspondent for the Southern Arizona Chapter

Friends and Members of the Arizona Book Publishing Association in Southern
Arizona:

The Southern Arizona Chapter of ABPA is holding monthly meetings again in
2006. These meetings are scheduled for the third Thursday of each month from
5:30 to 7:00.

———-
October 21: Writing Workshop: "Unleashing the Creative Life: The Nature of
Working with Words"

A day of inspiration, learning, and creating.

October 21, 2006, 8:30 am - 5:00 pm
Pocket Sanctuary at Kenyon Ranch, Tumacacori, AZ
www.pocketsanctuary.com
$95 before October 1; $115 after (Lunch and beverages included)

Each presentation will be followed by a 20 minute writing exercise.

– The Writing Muse: Ellen Palestrant
Sometimes, accessing the Writing Muse becomes difficult because obstacles
inhibit and drain us of an ability to listen freely to our instincts. To
ensure that our intuitions, ideas, feelings, and creativity are not pounced
on as soon as they surface, these hunch crunchers need to be identified and
addressed.
Ellen Palestrant writes and lectures extensively about creativity and has
authored fiction, poetry and non-fiction books including Have You Ever Had a
Hunch? (www.reclaimyourcreativity.com)

– The Writing Imperative: Lisa Schnebly Heidinger
We write because each of us has the imperative to share something in our own
voice, but sometimes the world doesn’t seem receptive. We may feel rather
like Fitzgerald being critiqued by Hemingway. The Gnostic gospel says, "If
you bring out what is within you, it will save you. If you do not bring out
what is within you, it will destroy you." Lisa Schnebly Heidinger, discusses
using our voices and finding our receptive audiences.
A regular contributor to Arizona Highways and The Arizona Republic, Lisa
Schnebly Heidinger is the author of four books including The Three Sedonas
and Chief Yellow Horse Lives On.

– The Writing Person: Melissa Pritchard
Writers must possess certain qualities, either through temperament or
cultivation or both. We’ll explore these qualities, along with the role of
emotional courage in writing and the importance of positioning an ethical
challenge at the heart of every story.
Professor of English and Women’s Studies at ASU, Melissa Pritchard is the
nationally acclaimed author of three short story collections and three
novels including Late Bloomer. (www.public.asu.edu/~melissap/)

– The Writing Life: David Ray
How do you become so engrossed with your life as a writer that you have to
remind yourself, as Ford Madox Ford suggests, that "the soul must pause to
breathe?" How do you arrange your life with the best conditions you can
negotiate for your work to grow, and adjust your passion and agony with the
necessary humility and patience to produce work that approximates what you
intended?
David Ray is an award winning and widely published poet and essayist. His
most recent collection of poems is The Death of Sardanapalus & Other Poems
of the Iraq War. (www.davidraypoet.com)

Presenters’ books will be available for sale throughout the day. A general
signing will be held at 5 pm.

FOR RESERVATIONS OR MORE INFORMATION please contact the Russell Public Affairs Group:
Tel: 520-575-8302 or email: lwiesesneyd@russell-group.net

New ABPA Members

Please help us welcome these new ABPA members.

Kiesling & Associates
Steven Kiesling and Jennifer LoPrete
7101 E. Wilshire Dr. Unit #4
Scottsdale, AZ 85257
480-502-5920
stevekiesling@hotmail.com
http://www.StevenKiesling.com
Publisher

Inge’s Books
Inge and Tom Myrick
3300 E Broadway #52
Mesa, AZ 85204
480-981-8360
tmyrick@aol.com
Publisher

Transformational Press
Rick Schenker and Christy Copen-Bishop
PO Box 1719
Litchfield Park, AZ 85340
814-449-1649
rschenker@adelphia.net
http://www.transformationalpress.com
Publisher - religious fiction

Graphix~OutWestToday
Ronny Cromwell and Callie Bonine
5030 E. Duane Lane
Cave Creek, AZ 85331
480-634-7670
ronnyoutwest@cox.net
Graphic design/conception/lay out

News of Interest to Publishers

PMA/Ingram Wholesale Acceptance Program accepting submissions

For publishers with no distributor relationship, the PMA/Ingram Wholesale Acceptance Program may be a solution. The program will allow PMA publisher members who need Ingram as their wholesaler to apply through this program sponsored by PMA and submit their title or titles during September/October. Applying to the program does not mean automatic acceptance by Ingram. For more details visit
http://www.pma-online.org/benefits/Ingramprogram.cfm

Future ABPA Meetings

October 30

5:30 p.m.
Kathy Heasley
IMS Communications
http://www.imsbreakthrough.com
Use technology to blast into your publishing future!

December 9

Holiday Party at Great Expeditions in Tempe
The Holiday Party will be held jointly with NSA-Arizona, the Arizona chapter of National speakers Association.
Watch for more details coming soon!

January 31
February Meeting will be on March 1!
March 29
April 30

Members in the Spotlight

New Dining Guide launches October 8

Pam Swartz has announced the release of Dine Out Phoenix: Where to Eat from Chic to Unique. A combined benefit and launch party on October 8, 2006 from 4:00 - 7:00 pm is at the Scottsdale Center for the Performing Arts.

The event, “Dine Out with the Chefs: A Celebration of the Culinary Arts” features extraordinary chefs from Valley restaurants, live entertainment and an author signing. Tickets are available through the Scottsdale Center for the Performing Arts box office at 480-994-ARTS (2787). Details are provided at:
http://www.scottsdaleperformingarts.org/dine_out06.

Phoenix Mapping Service releases new Phoenix Metro Street Atlas

With thousands of changes each year to maps of the metropolitan Phoenix area, it is easy to understand the need for the updated 2007 Phoenix Metropolitan Street Atlas. Often referred to as the “the Yellow One” for its distinctive bright yellow cover, this street atlas has been produced every year, for over 30 years, by Phoenix Mapping Service, the map-making division of locally owned Wide World of Maps.

The 2007 Phoenix Metropolitan Street Atlas is available now for $24.95 at map stores, including Wide World of Maps, or visit their website at http://www.maps4u.com.

Publishing seminar features ABPA publishers

ABPA members Sam Henrie, Wheatmark, Inc., and Pam Swartz, Cloud Nine Press, will speak Saturday Sept 30th at “So You Wrote A Book? Now What?” a seminar at the Glendale Public Library. Marcia Schafer, Beyond Zebra, will also speak. A panel will bring insight into how to decide whether to self publish or seek an established publisher. The program admission is free to the public but with pre-registration only.

Book Launch November 9 at International Spy Museum in Washington, D.C.

Ever since Jonathan Jay Pollard, an intelligence analyst working in the U.S. Naval Investigative Service’s Anti-Terrorist Alert Center, was accused of stealing security secrets in the mid 1980s, the case has been awash in controversy. Pollard stole more than one million pages of classified material which he sold to Israel to bankroll a flashy lifestyle, yet he has many defenders. As the assistant special agent in charge of counterintelligence in the Washington office of the Naval Investigative Service when Pollard was arrested, ABPA member Ron J. Olive seeks to set the record straight. Drawing on his involvement in the investigation and interrogation of the spy, Olive, the author of Capturing Jonathan Pollard: How One of the Most Notorious Spies in American History Was Brought to Justice, shares never-before revealed details from this shocking case and how he elicited the spy’s confession. www.spymuseum.org

Advertise in the ABPA Newsletter and Website

New advertising rates have been published for placing ads in both Southwest Signature and on the ABPA website. Associate members, this is a powerful way to reach publishers with advertising about your services for publishers and writers. Publishers, please invite your vendors to visit www.azbookpub.com and click on Advertising Opportunities. They’ll appreciate hearing about this opportunity.

About This Newsletter

Southwest Signature is the monthly e-newsletter of the Arizona Book Publishing Association, a non-profit professional association. Entire contents copyright 2006 Arizona Book Publishing Association unless otherwise noted. Permission is granted to forward this e-newsletter but only in its entirety. For information, email info@azbookpub.com or call (602) 274-6264.

We welcome submissions and reserve editing rights. Email your Southwest Signature submissions including Members in the Spotlight to info@azbookpub.com.